Mini Case: 20 – 15
MINI CASE
Paul Duncan, financial manager of Edusoft Inc., is facing a dilemma. The firm was founded
five years ago to provide educational software for the rapidly expanding primary and
secondary school markets. Although Edusoft has done well, the firm’s founder believes that
an industry shakeout is imminent. To survive, Edusoft must grab market share now, and
this will require a large infusion of new capital.
Because he expects earnings to continue rising sharply and looks for the stock price to
follow suit, Mr. Duncan does not think it would be wise to issue new common stock at this
time. On the other hand, interest rates are currently high by historical standards, and with
the firm’s B rating, the interest payments on a new debt issue would be prohibitive. Thus, he
has narrowed his choice of financing alternatives to: (1) preferred stock; (2) bonds with
warrants; or (3) convertible bonds.
As Duncan’s assistant, you have been asked to help in the decision process by answering
the following questions:
a. How does preferred stock differ from both common equity and debt? Is preferred
stock more risky than common stock? What is floating rate preferred stock?
Answer: Preferred stock is a hybrid—it contains some features that are similar to debt and some
features that are similar to common equity. Like debt, preferred payments to investors
are contractually fixed, but like common equity, preferred dividends can be omitted