assets turnover, combining these items in the equation shows how the different factors interact to determine
ROA and ROE. The data for Computron and the industry are given below.
Total assets
DuPont Profit margin turnover
Equation: (profit/sales) x (Sales/TA) = ROA
i. Sales per day amount to $3,850,000/360 = $10,694. Accounts receivable are now $402,000, or 37.6
days’ sales. If A/R can be reduced to 27.6 days without affecting sales, then the balance sheet item A/R
would be $10,694 x 27.6 = $295,154, down $106,846 from the current level. That $106,846 could be
used (1) to reduce debt, which would lower interest charges and thus increase profits, (2) to buy back
stock, which would lower shares outstanding and thus raise EPS; or (3) to invest in productive assets,
which presumably would raise net income. In any event, EPS, hence DPS, should increase.
j. Some of the problems and limitations of financial statement analysis are discussed below.
(1) Many large firms operate a number of different divisions in quite different industries, and in such cases it
is difficult to develop a meaningful set of industry averages for comparative purposes. This tends to
make ratio analysis more useful for small, narrowly-focused firms than for large, multi-divisional ones.
(4) Seasonal factors can also distort ratio analysis. For example, the inventory turnover ratio for a food
processor will be radically different if the balance sheet figure used for inventories is the one just before
versus the one just after the canning season. This problem can be minimized by using monthly averages
for inventories when calculating ratios such as turnover.