Firms are interested in maximizing market values, so decisions should be based on
market values and the effects of different actions on those values.
Book values measure historical costs, whereas market values reflect expected cash
such as real estate or inventories, and if those assets’ market values are close to their book
values, then analysts may focus on book values because they are easier to quantify.
However, in this instance, it really doesn’t matter if one uses book or market values,
because book values are a good proxy for market values. However, when book and market
values depart, no competent analyst pays much attention to book value figures.
coming out of school today should be learning how to use the available technology to make
technically correct decisions.
Finally, we should note that the tab labeled M-B in the model (also shown in the output
at the end of these answers) shows the errors in WACCs based on book values. If the
market and book values of the firm’s securities are approximately equal, there is no error,
16-9 Finance theory suggests that firms should use at least some debt in order to gain the benefits
of interest deductibility and perhaps other advantages. Most firms do indeed use some
debt. So, if a firm announced a recapitalization in which it will issue some debt and use
the proceeds to retire common equity, investors would probably respond favorably, raising
Answers and Solutions: 16 – 4