Answers and Solutions: 15 – 3
15-3 Historically, companies have been reluctant to cut their dividends–they don’t cut
dividends unless things really look horrible to management. Moreover, investors know
about management’s reluctance to cut dividends. Therefore, if a firm cuts its dividends,
investors take this as a negative signal—a sign that the firm is in grave danger–and the
stock tanks. As a result, firms are reluctant to raise their dividend unless they are
confident that future earnings and cash flows will be strong enough to support the higher
The clientele effect means that a firm, through its dividend policy, attracts a set of
investors who wants the particular policy the firm follows. For example, if a firm follows
a policy of paying out most of its earnings as dividends, it will attract a clientele of
investors who are in low tax brackets and who desire high current cash income rather
than future capital gains. A company with a low payout policy would attract high tax
bracket investors who wanted to save rather than spend currently their corporate income.
another.
Signaling and clientele effects make empirical tests more difficult—they make it
harder to sort out whether investors in the aggregate prefer dividends or retention. Note
too that different investors are likely to prefer different policies. Therefore, if a firm
changes its policy, some will like it while others will dislike it, and it may look like
investors are indifferent when they really care, but in opposite directions. Of course, if