Chapter 14 – Cost of Capital
14–10
If you do use the firm’s WACC across divisions, then riskier
divisions will receive the bulk of the funding and less risky
divisions will have to forgo what would be good projects if the
appropriate discount rate were used. This will lead to an increase in
risk for the overall firm.
Lecture Tip: It may help students to distinguish between the
average cost of capital to the firm and the required return on a
Lecture Tip: You may wish to point out here that the divisional
concept is no more than a firm-level application of the portfolio
C. The Pure Play Approach
D. The Subjective Approach
Assigns investment to “risk” categories that have higher or lower
risk premiums than the firm as a whole.
International Note: The difficulty in arriving at an appropriate