b. Discuss the effects on distribution policy consistent with: (1) the signaling
hypothesis (also called the information content hypothesis) and (2) the clientele
effect.
Answer: 1. It has long been recognized that the announcement of a dividend increase often
results in an increase in the stock price, while an announcement of a dividend cut
typically causes the stock price to fall. One could argue that this observation
supports the premise that investors prefer dividends to capital gains. However, MM
argued that dividend announcements are signals through which management
conveys information to investors. Information asymmetries exist—managers know
more about their firms’ prospects than do investors. Further, managers tend to raise
dividends only when they believe that future earnings can comfortably support a
higher dividend level, and they cut dividends only as a last resort. Therefore, (1) a
larger-than-normal dividend increase “signals” that management believes the future
is bright, (2) a smaller-than-expected increase, or a dividend cut, is a negative
signal, and (3) if dividends are increased by a “normal” amount, this is a neutral
signal.
3. Clienteles do exist, but the real question is whether there are more members of one
clientele than another, which would affect what a change in its dividend policy
would do to the demand for the firm’s stock. There are also costs (taxes and
brokerage) to stockholders who would be forced to switch from one stock to another
if a firm changes its policy. Therefore, we cannot say whether a policy change to
appeal to one particular clientele or another would lower or raise a firm’s cost of