investment decisions. An investment timing option gives management the opportunity to
change when or how a project is undertaken as more information about the project becomes
available. For example, a consumer products company might choose to delay the full scale
An abandonment option allows management to discontinue an investment if it is not
going well or the financial environment changes. For example, the health care giant
Columbia/HCA contracted with the University of Tennessee to develop and deliver a
Physician’s Executive MBA program to 22 HCA doctors per year. This program was
expected to lower HCA’s management expenses significantly through better business
contracts for shipping their products to various retail outlets. It is usually cheapest for Sony
to make large shipments via trucks. However, sometimes Sony has to take longer to produce
the products—either because of manufacturing delays or because they allow for
specifications to be changed by the retailer. When this happens, rather than ship late via
truck and have the products arrive late, and potentially lose sales, Sony will pay for
“expedited shipping” via, for example FedEx. Although this costs more for a specific
shipment, it is more valuable not to lose the customer. Sony’s flexibility in shipping allows
Answers and Solutions: 13 – 4