Chapter 13 Behavioral Aspects of Investments
CHAPTER 13
Behavioral Aspects of Investments
1. This question seeks to identify whether students will make judgments of risk and return by
relying on textbook valuation techniques or will instead rely on heuristics such as “good
stocks are stocks of good companies.” The central point of the question pertains to whether
students use the CAPM to arrive at their judgments of expected return and risk? For those
that did, what values did they use for the risk-free rate and market risk premium? What
fraction of students arrived at expected returns by beginning with the CAPM, but then
2. The statement about “short-term price reversals” appears to be inconsistent with the
general evidence about short-term momentum. Semantics might be important, as the
Chapter 13 Behavioral Aspects of Investments
3
For Microsoft, the market factor is the most significant factor, and the negative coefficient
suggests that Microsoft’s stock behaves like a large cap stock.
MSFT
SUMMARY OUTPUT
Regression Statistics
Multiple R 0.643265674
R Square 0.413790727
Adjusted R Square 0.393400839
Standard Error 0.056277501
Observations 120
ANOVA
df SS MS
Regression 4 0.257096115 0.064274
Residual 115 0.364223064 0.0031672
Total 119 0.621319179
Coefficients Standard Error t Stat
Intercept 0.004084437 0.005205316 0.7846665
Excess Return on the Market 1.102463381 0.131786692 8.3655137
SmallMinus-Big Return -0.708668152 0.244067096 2.9035792
High-Minus-Low Return 0.020112346 0.213929119 0.0940141
Momentum Factor 0.001066309 0.118365068 0.0090086
4
For Apple, the most significant factor is the market factor. In addition, Apple stock behaves
like a growth stock.
AAPL
SUMMARY OUTPUT
Regression Statistics
Multiple R 0.646405363
R Square 0.417839893
Adjusted R Square 0.397590846
Standard Error 0.07124195
Observations 120
ANOVA
df SS MS
Regression 4 0.418925599 0.1047314
Residual 115 0.583672778 0.0050754
Total 119 1.002598377
Coefficients Standard Error t Stat
Intercept 0.01437873 0.006589434 2.1820886
Excess Return on the Market 1.375692856 0.166829387 8.2461063
SmallMinus-Big Return 0.26473376 0.308965673 0.8568387
High-Minus-Low Return 1.096434546 0.270813868 4.0486647
Momentum Factor 0.115573816 0.149838891 0.7713206
Chapter 13 Behavioral Aspects of Investments
5
For Walmart, the most significant factor is the market factor. In addition, Walmart’s stock
behaves like a large cap stock, but during this period it also exhibited a momentum effect.
WMT
SUMMARY OUTPUT
Regression Statistics
Multiple R 0.388055392
R Square 0.150586988
Adjusted R Square 0.121042187
Standard Error 0.042962518
Observations 120
ANOVA
df SS MS
Regression 4 0.037631007 0.0094078
Residual 115 0.212264468 0.0018458
Total 119 0.249895475
Coefficients Standard Error t Stat
Intercept 0.004190512 0.003973764 1.0545449
Excess Return on the Market 0.380261164 0.100606603 3.779684
SmallMinus-Big Return -0.419173402 0.186322011 2.2497256
High-Minus-Low Return 0.259495276 0.163314532 1.5889295
Momentum Factor 0.215533836 0.09036047 2.3852669
6
For eBay, the most significant factor is the market factor. During this period, eBay’s stock
also featured a reversal effect corresponding to negative momentum.
Taken together, these results suggest that the CAPM is a strong starting point for analyzing
EBAY
SUMMARY OUTPUT
Regression Statistics
Multiple R 0.692114649
R Square 0.479022687
Adjusted R Square 0.460901737
Standard Error 0.068294464
Observations 120
ANOVA
df SS MS
Regression 4 0.493180747 0.1232952
Residual 115 0.536375389 0.0046641
Total 119 1.029556136
Coefficients Standard Error t Stat
Intercept 0.002047838 0.00631681 0.3241885
Excess Return on the Market 1.40637079 0.159927171 8.7938202
SmallMinus-Big Return -0.293437873 0.296182867 0.9907321
High-Minus-Low Return 0.454302237 0.259609513 1.7499445
Momentum Factor 0.281684792 0.143639621 1.9610522
7
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reproduction or further distribution permitted without the prior written consent of McGraw-Hill Education.
4. Answers to question 4 appear below.
4.1 Categorization and representativeness are concepts strongly related to Precept Capital
Management’s investing strategy. Categorization (page A13-17) involves excessive focus on
7), whereby investors underreact to earnings announcement.
4.2 According to the perspective of Precept Capital Management, Aetna’s CEO was wise to
4.3 The second and third quarters of 2015 featured the kind of divergence displayed in
4.4 Walmart featured a divergence in late 2014, with a sell signal. MGM featured a
divergence in late 2014, with a buy signal. Intel featured a divergence in late 2014, with a
8
©2018 McGraw-Hill Education. All rights reserved. Authorized only for instructor use in the classroom. No
reproduction or further distribution permitted without the prior written consent of McGraw-Hill Education.
6. Whether full fee broker or discount broker, Martha Stewart’s portfolio contained more
stocks than the average investor. However, her portfolio was concentrated in technology
stocks, and was not well diversified. When the dot.com bubble burst, she appears to have
7. 7.1 (a), 7.2 (c), 7.3 (b), 7.4 (a), 7.5 (b), 7.6 (72/20 = 3.6 years)
8. The context for question 8 is that question 7 is used as a short quiz to measure financial
literacy across the U.S. population. The subquestions in question 7 provide a general sense of
9
9. The Bolt’s financial planner might proceed by identifying a series of issues and questions
for discussion. Some examples are the following:
i. What are some of the key factors that will ensure that William and Mira do not
outlive their retirement assets? Answering this question requires the elicitation of additional
There are textbook techniques for performing a quantitative analysis of matching
consumption spending to wealth and investment strategies. One example is the following:
This spreadsheet displays the case of William, age 52 (column A), with the family income
Chapter 13 Behavioral Aspects of Investments
10
will depend on the Bolt’s rate of consumption. Base Consumption (in Column I) reflects
regular consumer spending. Extra consumption reflects additional items such as spending on
children’s education. Column H displays the Bolt’s wealth accumulation, and column L
The above analysis is oversimplified, and the numerical inputs refined as the Bolt’s financial
planner interacts with them to identify their situation.
Other issues to consider are the following. It is important to reevaluate their portfolio as their
situation changes. For instance, in the earlier years, the Bolts may be more willing to take on
ii. There are benefits to keeping savings in a mix of taxable, tax-deferred, and tax-free
accounts. Critical issues in the decision pertain to minimizing taxes, generating returns, and
Chapter 13 Behavioral Aspects of Investments
11
to access if withdrawals are premature. Taxable accounts are costly from a tax perspective,
but offer flexibility in terms of access.
iv. Is there a concern about the Bolt’s investment portfolio being overly concentrated in
William’s company’s stock? The answer is yes, for the reasons described in the chapter. The
vi. Does William exhibit any problematic mental accounting issues? William
compartmentalizes his wealth by matching his 401(k) and Mira’s SEPIRA to fund
retirement and his RSUs to fund children’s education. Mental accounting-based thinking can
Chapter 13 Behavioral Aspects of Investments
vii. Should Mira purchase life insurance? Mira should purchase life insurance, not so much to
replace her income, but to provide for the funding of what would be needed to replace many
of the major services she provides to her family.
viii. What guidance can the Big Five framework offer a financial planner in the case of the
Bolts? The financial planner can infer that William is more open and extraverted than Mira,
10. James Stewart judged eBay to be a very good company, “in the process of transforming
world commerce and has a natural monopoly,” which appears to be the only basis for his
13
©2018 McGraw-Hill Education. All rights reserved. Authorized only for instructor use in the classroom. No
reproduction or further distribution permitted without the prior written consent of McGraw-Hill Education.
11. Sommer’s argument touches on several behavioral issues associated with dividends. The
dividend premium is one of the components of the Baker-Wurgler sentiment index. Both the
12. When Warren Buffett described his investment philosophy as being greedy when others
are fearful and being fearful when others are greedy, he meant being a contrarian. The
empirical evidence suggests that stocks with high sentiment beta perform poorly subsequent
Chapter 13 Behavioral Aspects of Investments
Minicase
Case Analysis Questions
1. The most important factors for both foundations relate to the desire to respect the wishes
of the two respective HP founders. At various times, foundation and executive board
members for both foundations discussed diversifying their respective portfolios. David
3. Group homogeneity is one of the main conditions associated with groupthink. Group
members who value esprit de corps become unwilling to challenge each other’s position, and