Team Year Attendance Games Average Wins Wins_1 Population Stadyear StadAge
Bakersfield 2005 76738 69 1112 68 59 308392 1941 64
High Desert 2005 118387 69 1715 75 49 98662 1991 14
Inland Empire 2005 210114 70 3001 58 77 198985 1996 9
Lake Elsinore 2005 222624 68 3273 70 68 45033 1994 11
Lancaster 2005 123601 70 1765 75 86 140804 1996 9
Modesto 2005 136612 66 2069 72 90 205721 1955 50
Rancho Cucamonga 2005 272855 69 3954 62 69 170714 1992 13
San Jose 2005 150338 68 2210 85 74 929936 1942 63
Stockton 2005 205819 67 3071 78 72 290141 2005 0
Visalia 2005 63475 68 933 55 56 113487 1946 59
Bakersfield 2006 76629 69 1110 58 68 313515 1941 65
High Desert 2006 122574 70 1751 73 75 100704 1991 15
Inland Empire 2006 186065 69 2696 72 58 200410 1996 10
Lake Elsinore 2006 233318 69 3381 74 70 45966 1994 12
Lancaster 2006 117123 68 1722 68 75 142573 1996 10
Modesto 2006 144637 66 2191 66 72 205642 1955 51
Rancho Cucamonga 2006 260474 70 3721 63 62 170781 1992 14
San Jose 2006 157216 67 2346 82 85 936578 1942 64
Stockton 2006 213724 69 3097 69 78 290929 2005 1
Visalia 2006 61958 69 897 75 55 114840 1946 60
Bakersfield 2007 78888 68 1160 57 58 318724 1941 66
High Desert 2007 117262 70 1675 54 73 102789 1991 16
Inland Empire 2007 174152 70 2487 72 72 201846 1996 11
Lake Elsinore 2007 231069 68 3398 74 74 46919 1994 13
Lancaster 2007 125353 69 1816 83 68 144363 1996 11
Modesto 2007 158936 70 2270 76 66 205563 1955 52
Rancho Cucamonga 2007 290843 70 4154 69 63 170848 1992 15
San Jose 2007 171028 69 2478 73 82 943268 1942 65
Stockton 2007 218497 70 3121 64 69 291719 2005 2
Visalia 2007 83452 70 1192 77 75 116209 1946 61
Bakersfield 2008 67377 70 963 62 57 324019 1941 67
High Desert 2008 117594 69 1704 58 54 104917 1991 17
Inland Empire 2008 183845 71 2589 69 72 203292 1996 12
Lake Elsinore 2008 224069 67 3344 71 74 47892 1994 14
Lancaster 2008 124934 67 1865 76 83 146176 1996 12
Modesto 2008 164306 70 2347 70 76 205484 1955 53
Rancho Cucamonga 2008 286290 70 4090 67 69 170915 1992 16
San Jose 2008 183788 70 2626 85 73 950006 1942 66
Stockton 2008 214080 70 3058 76 64 292511 2005 3
Visalia 2008 67045 69 972 67 77 117594 1946 62
Bakersfield 2009 65656 69 952 75 62 329402 1941 68
High Desert 2009 112470 69 1630 83 58 107088 1991 18
Inland Empire 2009 202728 70 2896 59 69 204748 1996 13
Lake Elsinore 2009 235174 68 3458 73 71 48884 1994 15
Lancaster 2009 150970 70 2157 56 76 148012 1996 13
Modesto 2009 167722 69 2431 75 70 205405 1955 54
Rancho Cucamonga 2009 266773 70 3811 61 67 170982 1992 17
San Jose 2009 211054 70 3015 93 85 956792 1942 67
Stockton 2009 203327 70 2905 61 76 293306 2005 4
Visalia 2009 105405 69 1528 64 67 118995 1946 63
Bakersfield 2010 64321 70 919 67 75 334874 1941 69
High Desert 2010 109368 70 1562 75 83 109305 1991 19
Inland Empire 2010 179295 70 2561 50 59 206215 1996 14
Lake Elsinore 2010 217826 70 3112 81 73 49898 1994 16
Lancaster 2010 156740 70 2239 54 56 149872 1996 14
Modesto 2010 180344 70 2576 73 75 205327 1955 55
Rancho Cucamonga 2010 150687 70 2153 78 61 171050 1992 18
San Jose 2010 201123 70 2873 76 93 963626 1942 68
Stockton 2010 198016 70 2829 74 93 294102 2005 5
Visalia 2010 108681 70 1553 72 64 120414 1946 64
Bakersfield 2011 40056 70 572 66 67 340437 1941 70
High Desert 2011 119028 70 1700 59 75 111568 1991 20
Inland Empire 2011 185411 70 2649 69 50 207692 1996 15
Lake Elsinore 2011 225769 70 3225 69 81 50932 1994 17
Lancaster 2011 147129 70 2102 55 54 151754 1996 15
Modesto 2011 180785 70 2583 74 73 205248 1955 56
Rancho Cucamonga 2011 155903 70 2227 80 78 171117 1992 19
San Jose 2011 222547 70 3179 90 76 970509 1942 69
Stockton 2011 198705 70 2839 75 76 294901 2005 6
Visalia 2011 118065 70 1687 63 72 121849 1946 65
Bakersfield 2012 43969 70 628 72 66 346093 1941 71
High Desert 2012 122906 70 1756 83 59 113877 1991 21
Inland Empire 2012 171986 70 2457 66 69 209180 1996 16
Lake Elsinore 2012 227000 70 3243 69 69 51988 1994 18
Lancaster 2012 151558 70 2165 74 55 153660 1996 16
Modesto 2012 175918 70 2513 73 74 205169 1955 57
Rancho Cucamonga 2012 160715 70 2296 68 80 171184 1992 20
San Jose 2012 210895 70 3013 75 90 977442 1942 70
Stockton 2012 198602 70 2837 56 90 295702 2005 7
Visalia 2012 118625 70 1695 64 63 123301 1946 66
Bakersfield 2013 56345 70 805 55 72 351843 1941 72
High Desert 2013 92379 70 1320 64 83 116234 1991 22
Inland Empire 2013 192549 70 2751 69 66 210679 1996 17
Lake Elsinore 2013 217869 70 3112 61 69 53065 1994 19
Lancaster 2013 158266 70 2261 82 74 155590 1996 17
Modesto 2013 177700 70 2539 75 73 205090 1955 58
Rancho Cucamonga 2013 172306 70 2462 65 68 171251 1992 21
San Jose 2013 201011 70 2872 83 75 984423 1942 71
Stockton 2013 199742 70 2853 69 75 296505 2005 8
Visalia 2013 115321 70 1647 77 64 124771 1946 67
Bakersfield 2014 57057 70 815 78 55 357688 1941 73
High Desert 2014 147231 70 2103 66 64 118640 1991 23
Inland Empire 2014 195841 70 2798 62 69 212188 1996 18
Lake Elsinore 2014 220069 70 3144 75 61 54165 1994 20
Lancaster 2014 170532 70 2436 78 82 157544 1996 18
Modesto 2014 172902 70 2470 43 75 205012 1955 59
Rancho Cucamonga 2014 166993 70 2386 65 65 171319 1992 22
San Jose 2014 200124 70 2859 73 83 991455 1942 72
Stockton 2014 195500 70 2793 85 83 297311 2005 9
Visalia 2014 120003 70 1714 75 77 126258 1946 68
Bakersfield 2015 51789 70 740 61 78 363630 1941 74
High Desert 2015 94065 70 1344 78 66 121096 1991 24
Inland Empire 2015 196962 70 2814 61 62 213708 1996 19
Lake Elsinore 2015 213932 70 3056 50 75 55288 1994 21
Lancaster 2015 158435 70 2263 75 78 159523 1996 19
Modesto 2015 166719 70 2382 67 43 204933 1955 60
Rancho Cucamonga 2015 167318 70 2390 78 65 171386 1992 23
San Jose 2015 189205 70 2703 72 73 998537 1942 73
Stockton 2015 191611 70 2737 74 73 298118 2005 10
Visalia 2015 121004 70 1729 84 75 127763 1946 69
Parsimonious model with just variables that are significant
. regress average population stadage Forecasting Ventura using reduced form model
Source | SS df MS Number of obs = 110 Att_Gam Constant Pop Stadage
Model | 29017833.4 2 14508916.7 Prob > F = 0.0000 Ventura 2884.707 1 106433 0 new stadium
Residual | 42976381.7 107 401648.427 R-squared = 0.4031
Total | 71994215.1 109 660497.386 Root MSE = 633.76 Att_Gam Constant Pop Stadage
—————————————————————————— Ventura 2649.859 1 106433 10 old stadium
average | Coef. Std. Err. t P>|t| [95% Conf. Interval]
————-+—————————————————————-
population | .0014849 .0002817 5.27 0.000 .0009264 .0020433 difference 234.8482
stadage | -23.48482 2.791319 -8.41 0.000 -29.01829 -17.95136
_cons | 2726.665 105.4228 25.86 0.000 2517.677 2935.654
——————————————————————————
. regress average year wins wins_1 population stadage
Source | SS df MS Number of obs = 110
#NAME?
Model | 29447780.9 5 5889556.17 Prob > F = 0.0000
Residual | 42546434.2 104 409100.329 R-squared = 0.4090
Total | 71994215.1 109 660497.386 Root MSE = 639.61
——————————————————————————
average | Coef. Std. Err. t P>|t| [95% Conf. Interval]
————-+—————————————————————-
year | 11.09554 19.4774 0.57 0.570 -27.52888 49.71996
wins | .3926269 7.180522 0.05 0.956 –13.84662 14.63187
wins_1 | 5.627566 6.892006 0.82 0.416 -8.039541 19.29467
population | .0013907 .0003193 4.35 0.000 .0007574 .0020239
stadage | -23.27306 2.890445 -8.05 0.000 -29.00492 -17.5412
_cons | -19982.95 39126.38 -0.51 0.611 -97572.02 57606.13
——————————————————————————
Rank Facility City Sponsor Price
No. of
years
Avg.
annual
value
Expiratio
n year
Tenant(s) (league)
1
Raley
Field
Sacramen
to
Raley’s
Inc.
$15.0
million
20 $750,000 2019
Sacramento River
Cats (PCL)
2
KeySpan
Park
Brooklyn,
N.Y.
KeySpan
Corp.
$10.0
million (a)
20 $500,000 2020
Brooklyn Cyclones
(NY-Penn)
University football
and women’s soccer
4
Fifth Third
Field
Dayton,
Ohio
Fifth Third
Bancorp
$6.5
million
20 $325,000 2019 Dayton Dragons (ML)
5
Fifth Third
Field
Ohio
Bancorp
million
6
FirstEnerg
y Park
, N.J.
FirstEnerg
y Corp.
$4.8
million
20 $240,000 2020
Lakewood BlueClaws
(SAL)
7
AutoZone
Park
AutoZone
Inc.
$4.3
million
25 $172,000 2024
Memphis Redbirds
(PCL)
Electric
Park
Electric
Power Co.
(PCL), Arizona
Diamondbacks (b),
Toledo,
Fifth Third
$5.0
15 $333,333 2016 Toledo Mud Hens (IL)
Chicago White Sox
(b)
9
Applebee’
s Park
Lexington,
Ky.
Thomas &
King Inc.
(c)
$2.0
million–
$4.0
million (d)
10
$200,000-
$400,00
2010
Lexington Legends
(SAL)
10t
P&C
Stadium
Syracuse,
N.Y.
The Penn
Traffic Co.
$3.6
million
25 $144,000 2031
Syracuse Skychiefs
(IL)
10t
Richmond
County
Bank
Ballpark
N.Y.
y Bancorp
12t
Commerc
e Bank
Park
Somerset,
N.J.
Commerc
e Bancorp
$3.5
million
15 $233,333 2013
Somerset Patriots
(AL), New Jersey
Pride (MLL)
Ltd.
Raging Rhinos (USL)
12t
Hawkinso
Crestwoo
Hawkinso
$3.5
10 $350,000 2008
Cook County
Staten
Island,
New York
Communit
$3.6
million
9 $400,000 2009
Staten Island
Yankees (NY-Penn)
n Ford
Field
d, Ill.
n Ford
million
Cheetahs (FL)
15t
Campbell’
s Field
Camden,
N.J.
Campbell
Soup Co.
$3.0
million
10 $300,000 2010
Camden RiverSharks
(AL)
15t
FirstEnerg
y Stadium
Reading,
Pa.
FirstEnerg
y Corp.
$3.0
million
15 $200,000 2015 Reading Phillies (EL)
This chart is revised from the print edition.
MINOR LEAGUE STADIUM NAMING-RIGHTS DEALS (ranked by total value)
15t
Progress
Energy
Park (f)
Petersbur
g, Fla.
Energy
Inc.
million
Rays (b)
The Dell
Diamond
Round
Rock,
Texas
$2.5
million
15 $166,667 2014
Round Rock Express
(TL) (g)
Dunn Tire
Park
Dunn Tire
Corp.
$2.5
million
Citibank
Citibank
$2.3
10 $230,000 2009
Long Island Ducks
St.
Progress
$3.0
10 $300,000 2007
Tampa Bay Devil
Park
Island,
N.Y.
N.A.
million
(AL)
20t
Steel
Yard
Gary, Ind.
U.S. Steel
Corp.
$2.3
million
10 $230,000 2012
Gary SouthShore
RailCats (NL)
22
First
American
Bank
Ballpark
Midland,
Texas
First
American
Bank N.A.
$2.1
million
20 $105,000 2021
Midland RockHounds
(TL)
23t
Alexian
Field
Schaumb
urg, Ill.
Alexian
Brothers
Health
System
23t
Louisville
Slugger
Field
Louisville,
Ky.
Hillerich &
Bradsby
Co.
$2.0
million
Indefinite
(h)
$2.0
million
10 $200,000 2008
Schaumburg Flyers
(NL)
25
Pringles
Park
Jackson,
Tenn.
Procter &
Gamble
Co.
$1.6
million
15 $106,667 2012
West Tennessee
Diamond Jaxx (SL)
26t
Newman
Outdoor
Field
Fargo,
N.D.
Newman
Outdoor
Advertisin
g Inc.
$1.5
million
Indefinite
(i)
NA NA
Fargo-Moorhead
RedHawks (NL),
North Dakota State
University baseball
26t
Oldsmobil
e Park
Mich.
General
Motors
Corp.
$1.5
million
15 $100,000 2010
(ML), Michigan State
University baseball
Silver
Cross
Field
Joliet, Ill.
Silver
Cross
Hospital
$1.5
million
10 $150,000 2011
Joliet Jackhammers
(NL), University of St.
Francis baseball
Franklin
Covey
Field
Salt Lake
City
Franklin
Covey Co.
$1.4
million
Salt Lake City
Stingers (PCL),
University of Utah
baseball
30
Telus
Field
Edmonton
, Alberta
Telus
Corp.
$1.08
million
10 $108,000 2009
Edmonton Trappers
(PCL) (g)
31
O’Brien
Field
Peoria, Ill.
O’Brien
Automotiv
e Group
$1.05
million
7 $150,000 2008
Peoria Chiefs (ML),
Bradley University
baseball
Global
Park
Manitoba
Global
Communi
cations
Corp.
million
(NL)
Park
Corp.
million
Lookouts (SL)
33t
Coastal
Federal
Field
Myrtle
Beach,
S.C.
Coastal
Financial
Corp.
$1.0
million
10 $100,000 2008
Myrtle Beach
Pelicans (Car.
League)
33t GMC Park
Collinsvill
e, Ill.
Professio
nal Grade
Missouri-
Illinois
GMC
Dealers
$1.0
million
10 $100,000 2011
Gateway Grizzlies
(FL)
d Credit
Union
Park
San
Bernardin
o, Calif.
d Credit
Union
Corp.
$750,000 10 $75,000 2005
Inland Empire 66ers
(Calif. League)
e
State University
38
SAS
Stadium
Cary, N.C.
SAS
Institute
Inc.
$600,000 3 $200,000 2004
Raleigh CASL Elite
(USL)
39
Alliant
Energy
Field
Clinton,
Iowa
Alliant
Energy
Corp.
$450,000 10 $45,000 2011
Clinton LumberKings
(ML), Mount St. Clare
College baseball
40
Fieldcrest
Cannon
Stadium
Kannapoli
s, N.C.
Fieldcrest
Cannon
Inc.
$300,000 15 $20,000 2009
Kannapolis
Intimidators (SAL)
NR
Avista
Stadium
Spokane,
Wash.
Avista
Corp.
DND (j) 10 NA 2009
Spokane Indians
(NWL)
NR
Communi
tyAmeric
a
Ballpark
Kansas
City, Kan.
Communi
tyAmeric
a Credit
Union
DND 10 NA 2012
Kansas City T-
Bones (NL)
NR
Fifth Third
Ballpark
Grand
Rapids,
Mich.
SBC
Bricktown
Ballpark
Oklahoma
City, Okla.
SBC
Communi
cations
Oklahoma RedHawks
(PCL)
Fifth Third
Bancorp
DND 10 NA 2011
West Michigan
Whitecaps (ML)
Inc.
NR
Dr
Pepper/S
even Up
Stadium
Frisco,
Texas
Dr
Pepper/S
even Up
DND DND NA NA
Frisco RoughRiders
(TL)
NR
Falconi
Field
Washingt
on, Pa.
The
Falconi
Group (k)
DND DND NA NA
Washington Wild
Things, presented by
Washington Federal
(FL); California
University of
Pennsylvania
baseball; Point Park
College baseball
NR
Foster
Field
San
Angelo,
Texas
Foster
Communi
cations
Inc.
DND DND NA NA
San Angelo Colts
(CL)
NR
NYSEG
Stadium
Binghamt
on, N.Y.
Energy
East
Corp.
DND DND NA NA
Binghamton Mets
(EL)
NR
State
Mutual
Stadium
Rome,
Ga.
State
Mutual
Insuranc
e Co.
DND DND NA NA Rome Braves (SAL)
NR
Tom Gill
Chevrolet
Field (l)
Florence,
Ky.
Tom Gill
Chevrolet
DND DND NA NA
Florence Freedom
(FL)
PCL — Pacific Coast League (Class AAA)
PL — Pioneer League (Rookie Advanced)
SAL — South Atlantic League (Class A)
SL — Southern League (Class AA)
MLL — Major League Lacrosse
NL — Northern League (Independent)
NWL — Northwest League (Class A-short season)
NY-Penn — New York-Pennsylvania League (Class A-short season)
FL — Frontier League (Independent)
IL — International League (Class AAA)
ML — Midwest League (Class A)
AL — Atlantic League (Independent)
Calif. League — California League (Class A-Advanced)
Car. League — Carolina League (Class A)
CL — Central League (Independent)
(l) Stadium is under construction and is scheduled to open in 2004.
Research by David Broughton
The company has the option of terminating the deal.
(i) Harold Newman, founder of Newman Outdoor Advertising Co., made the contribution with no expiration date
and has the option of terminating the deal.
(j) Company officials would not disclose the price, but a source familiar with the deal said the average annual
value was less than $100,000.
(k) Longtime local auto dealer owner Angelo Falconi gained the naming rights to the stadium through partial
ownership of the team and stadium.
Source: Street & Smith’s SportsBusiness Journal research
League abbreviations
(h) Hillerich & Bradsby, manufacturer of Louisville Slugger bats, made the contribution with no expiration date.
(d) Several baseball and non-baseball attendance incentives cause the value of the deal to vary annually.
(e) Named for Frontier Communications, which has merged with Global Crossing Ltd.
amount paid, facilities are listed in alphabetical order.
each year. The contract calls for an adjustment every four years. The 50 percent share will not change, but the
cap may.
(b) Used by the team as a spring training facility only.
(c) Owner of the local Applebee’s franchise.
(f) Formerly Florida Power Park; renamed as a result of the merger of Florida Power Corp. with Progress Energy
Inc.
(g) The Edmonton Trappers announced last month that they will be moving to Round Rock, Texas, following the
2004 season. The team will take the name Round Rock Express and play in The Dell Diamond, and the current
Class AA team of that name will move to a new stadium in Corpus Christi, Texas, and take a new name.
Notes: Black rows represent new deals signed in 2003. All figures are in U.S. dollars. In the event of a tie in total
DND: Did not disclose
NA: Not available or not applicable
TL — Texas League (Class AA)
USL — United Soccer Leagues