2. SPECULATIVE RISK is the uncer–
tainty that a voluntarily undertaken
production or inventory.)
C. Ways of Coping with Risk
1. RISK AVOIDANCE is refusing to un-
dertake an activity where the risk
seems too costly.
REAL WORLD EXAMPLE 16.2
A New York bank tried to have small depositors pay a fee
to see a teller. The customers rebelled.
2. RISK PREVENTION (LOSS CON-
TROL) is using various methods to
reduce the possibility of a loss occur-
ring.
a. The main control technique is
REAL WORLD EXAMPLE
New Orleans Plaza Mall moved its security station to a
glass-enclosed room in the center of the mall, so passersby
could see the officers monitoring closed-circuit TV. However,
even that security could not prevent the risk of weather. Hurri-
cane Katrina destroyed New Orleans Plaza Mall on August
29, 2005. It was not rebuilt.
3. RISK TRANSFER is shifting a risk to
someone outside your company.
a. The best known form of risk