Teaching Unit IV. Market Structures: Price Takers & Price Searchers. The fourth unit of in-
struction entails the content areas of Nature and Functions of Product Markets, as detailed in the
AP* Economics Course Description1 (Content Area II, D and Content Area IV, C)
NOTE: Teachers may wish to break this teaching unit into three discrete teaching modules; (1)
Perfect Competition, referred to in this text as Price Takers; (2) Imperfect Competition or Monop-
olistic Competition, referred to in this text as Price Searchers With Low Barriers; and (3) Monop-
oly, referred to in this text as Price Searcher Markets With High Barriers)
I. Plan NOTE: Chapters and pages in (parenthesis) denote reference for the split text in Micro
Economics
Teaching Materials
Instructors Manual Text readings
Price Takers and the Competitive Process
Chapter 22 (9)
Chapter 22 (9), Price-Takers and the
Competitive Process
Price Searcher Markets With Low Entry
Barriers
Chapter 22 (10)
Chapter 22 (10), Price Searchers with
Low Entry Barriers
Price Searcher Markets With High Entry
Barriers
Chapter 23 (11)
Chapter 23 (11), Price Searchers with
High Entry Barriers
Key instructional objectives: Students do the following
Objectives related to perfect competition (Price-Takers and the Competitive Process)
2. define and differentiate between an industry and a single firm
4. define and distinguish between short-run and long-run equilibrium.
6. describe and construct the long-run market supply curve in the case of a purely competitive
market for a constant cost and increasing cost market
1
358 Part 3/Unit IV
Computational & graphing skills (Price-Takers and Competitive Process): Students must
complete these tasks
1. Differentiate between the demand in a competitive industry (market) and a competitive
firm.
3. Graph a perfectly competitive firm in long-run equilibrium.
5. Graph a long-run adjustment given an increase/decrease in demand for a product.
7. Show how changes in supply and demand affect a competitive firm in the short-run
and long-run.
Formative Signals: The following content and skill areas related to the perfect competition mar-
ket structure have been identified as areas of weakness for students based upon past objective and
free response examinations.
Objective Formative Signals: Based upon
the released objective AP* Micro Economics
examinations, less than 50% of the students
have been able to correctly answer questions
to following
Free response Formative Signals: Past stu
dents have found these to be problematic areas
determine the relationship between price
and total revenue for a competitive firm.
determine a course of action for a profit-
maximizing perfectly competitive firm op-
erating at a point where p > MC.
determine changes in output and price
fected).
the elasticity of supply for perfectly com-
know and distinguish between allocative
efficiency (p=mc) and technological (pro-
ductive) efficiency (p=min ATC)
differentiate between short-run and long-
run equilibrium in competitive model
LR = p=mc=min ATC
firm and industry.
explain the short-run impact of an in-
Part 3/Unit IV 359
II. Teach Perfect (Pure) Competition Model
Recommended sequence of instruction: Teach perfect competition in this sequence
Chapter 22 (9)
Price Takers and the Competitive Process
1. PRICE TAKERS AND PRICE SEARCHERS, P. 440 (P. 172)
Price taker versus price searcher
2. WHAT ARE THE CHARACTERISTICS OF PRICE TAKER MARKETS? P. 441 (P. 173)
-maximizing choices; derive its supply curve.
Definition
3. HOW DOES THE PRICE TAKER MAXIMIZE PROFITS? P. 442 (P. 174)
4. THE FIRM’S SHORT-RUN SUPPLY CURVE, P. 446 (P. 178)
5. THE SHORT-RUN MARKET SUPPLY CURVE, P. 447 (P. 179)
Explain how output, price, and profit are determined in the short-run
6. THE ROLE OF PROFITS AND LOSSES, P. 453 (P. 185)
Explain how output, price, and profit are determined in the long-run.
Exit/Entry
7. COMPETITION PROMOTES PROSPERITY, P. 454 (P. 186)
Key conceptual questions: Students demonstrate their understanding of the material by answer-
ing the following key conceptual questions
1. Why are economic profits a better basis for decision-making than accounting profits?
2. How do firms apply the principle of marginal cost to determine how much to supply
3. What decisions must firms make in the short-run; what criteria do they use for short-run
decisions?
4. What decisions must firms make in the long-run and what criteria do they use to for long-
run decisions?
5. What conditions comprise the pure competition model?
6. How do firms in competitive markets make short-run and long-run decisions?
7. How do short-run and long-run equilibrium differ in competitive markets?
8. In what ways do competitive markets foster allocative and technical efficiency?
III. Assess: Suggestions for determining what and how much students have learned.
Past Objective AP* Test: Based upon released objective examinations, the students have been
required to demonstrate the following content related to this unit of instruction.
Tasks related to the characteristics of a perfectly competitive firm and industry
understand characteristics of a perfectly competitive industry and firm
understand nature of price- taking in competitive firm
Tasks related to determination of short-run equilibrium in perfectly competitive firm
determine short-run equilibrium, given graph of MC and MR,
given MR , determine production of a perfectly competitive firm
Part 3/Unit IV 361
recommend a course of action for a profit-maximizing competitive firm operating at a
point where p > MC and AVC.
calculate relative profitability of a competitive firm when product price and resource,
given costs
understand MR=MC rule for maximization of profits
Tasks related to graphical analyses perfectly competitive firm
read a competitive firm graph
determine profits/losses of competitive firm, given a graph
determine short-run output in a perfectly competitive firm, given a graph
Tasks related to determination of long-run equilibrium in perfectly competitive firm
given long-run equilibrium for a perfectly competitive firm, determine what will happen to
price; determine industry output, with a given change in demand.
Past Free Response AP* Questions: Based upon released free response questions, the students
have been required to demonstrate the following content related to this unit of instruction.
1989, analyze a perfectly competitive firm with a price ceiling imposed
1990, analyze a perfectly competitive firm which experiences a change in the demand for
its product
362 Part 3/Unit IV
1991, analyze the impact (on price and output) on a perfectly competitive firm when varia-
ble costs increase
1992, a competitive firm which experiences an increase in wholesale prices (variable cost)
and one with an imposition of a price ceiling
2002, using side-by-side graphs of industry and firm, show long-run equilibrium of in-
dustry after conversion from monopoly to competitive industry
2003, using side by side graphs of industry and firm with short-run excessive (positive
economic) profits, show price and output; shade economic profits; show long-run industry
firm adjustments
2004, evaluate the perfectly competitive socially optimum output and price given a mo-
nopoly graph; calculate the tax/subsidy amount to correct for a socially optimum output.
2005, analyze a perfectly competitive industry and market in long-run equilibrium, use
side-by-side graphs of firm and industry, with a decrease in consumer income; analyze the
short-run and long-run consequences of price and output for the firm and industry
Recommended sequence of instruction: Teach perfect competition in this sequence
I. Plan Monopoly (High Barriers to entry) & Monopolistic Competition (Low Barriers to entry)
Key instructional objectives: Students do the following
Part 3/Unit IV 363
Objectives related to imperfect competition (contestable markets, monopolistic-competi-
tion)
2. determine and explain the short-run output and price for the imperfect competitor.
Computational & graphing skills: Students must complete these tasks
2. Graph and explain how monopolistic competition determines price and output
3. Within a monopolistic competition firm, do the following
a. Graph and explain effects on output, price and profits with an increase (decrease) in
per unit taxes or subsidies.
b. Graph and explain the impact on output and price with an increase (decrease) in de-
mand
Formative Signals: The following content and skill areas have been identified as areas of
weakness for students based upon past objective and free response examinations.
Objective Formative Signals: Based upon
the released objective AP* Micro Economics
rium output and price in a monopolistic
Free response Formative Signals: Past stu-
dents have found these to be problematic areas
364 Part 3/Unit IV
II. Teach Imperfect Competition Model
Chapter 23 (10)
Price Searcher Markets with Low Entry Barriers
1. COMPETITIVE PRICE SEARCHER MARKETS, P. 459 (P. 191)
2. DYNAMIC COMPETITION, INNOVATION, AND BUSINESS FAILURES, P. 469 (P. 201)
3. CONTESTABLE MARKETS AND THE COMPETITIVE PROCESS, P. 462 (P. 194)
Describe and identify monopolistic competition.
Definition/features of
Product differentiation
Explain how a firm in monopolistic competition determines its output and price in the short-run and
the long-run
Demand and marginal revenue curves
Output and price rule
Long-run equilibrium
Efficiency
4. ENTREPRENEURSHIP AND ECONOMIC PROGRESS, P. 467 (P. 199)
5. EVALUATING COMPETITIVE PRICE SEARCHER MARKETS, P. 463 (P. 195)
6. A SPECIAL CASE: PRICE DISCRIMINATION, P. 465 (P. 197)
1. What does the model of monopolistic competition have in common with the models of pure
competition and pure monopoly?
2. How does monopolistic competition affect efficiency?
III. Assess: Suggestions for determining what and how much students have learned.
Past Objective AP* Test: Based upon released objective examinations, the students have been
required to demonstrate the following content related to this unit of instruction.
Tasks related to the characteristics of an imperfect competitor model (monopolistic
competition)
Part 3/Unit IV 365
analyze long-run equilibrium conditions for a monopolistically competitive firm
explain why imperfect competitive models are inefficient (cost)
identify efficiency of a monopolistically competitive firm
Past Free Response AP* Questions: Based upon released free response questions, the students
have been required to demonstrate the following content related to this unit of instruction.
2002B compares and contrast competitive firm with monopolistic competitive firm and indus-
try; show and explains output changes; price changes and long run profits
2004 Analysis of output and pricing in monopolistic competitive firm in long run equilibrium;
Analyzes effects of entry and fixed cost increase.
Key instructional objectives: Students do the following
Objectives related to monopoly (Price Searchers With High Entry Barriers)
2. identify and graphically construct the demand, average revenue, and marginal revenue
curves for a pure monopoly.
4. identify and explain the welfare loss associated with pure monopolies.
6. evaluate price discrimination, indicating harmful and beneficial effects.
Objectives related to oligopoly (Price Searchers With High Entry Barriers)
1. define and list the characteristics of an oligopoly industry
3. use profit-payoff matrix (game theory) to explain mutual interdependence of two rival firms
4. identify and define the elements of game theory (players, strategies, dominant strategy, pris-
oner’s dilemma, Nash equilibrium)
5. identify models of oligopoly price-output assumptions and behavior including
6. explain the role of non-price competition
7. evaluate the economic efficiency and social desirability of oligopolies
Computational & graphing skills: Students must complete these tasks
1. Graph a profit maximizing output and price for a monopolist
3. Show how demand, total revenue and marginal revenue are related for a typical monopolist.
5. Graph the effects of government regulation on price and output using average cost pricing and
marginal cost pricing.
7. Create game theory (pay-off) matrixes to explain oligopoly behavior (dominant strategy, Nash
Equilibrium)
Formative Signals: The following content and skill areas have been identified as areas of weak-
ness for students based upon past objective and free response examinations.
Objective Formative Signals: Based upon
the released objective AP* Micro Economics
examinations, less than 50% of the students
have been able to correctly answer questions
to following
Free response Formative Signals: Past stu
dents have found these to be problematic areas
determine output level of monopoly com-
pared to competition
identify profit maximizing price and out-
put
Part 3/Unit IV 367
II. Teach Monopoly Model
Chapter 24 (11)
Price-Searcher Markets with High Barriers
1. WHY ARE ENTRY BARIERS SOMETIMES HIGH? P. 476 (P. 208)
Explain how monopoly arises; distinguish between single-price monopoly and price-
discriminating monopoly.
Features/definition
2. CHARACTERISTICS OF MONOPOLY. P. 477 (P. 209)
Explain how a single-price monopoly determines its output and price.
Short-run determination of output, price and profits
MR=MC determines output; height of demand curve determines price
Relationships
o MR and price of product
3. THE CHARACTERISTISCS OF AN OLIGOPOLY, P. 480 (P. 212)
Describe and identify oligopoly and explain how it arises.
4. PRICE AND OUTPUT UNDER OLIGOPOLY, P. 482 (P. 214)
5. MARKET POWER AND PROFIT THE EARLY BIRD CATCHES THE WORM.
(INCLUDING OLIGOPOLISTIC DECISION MAKING, GAME THEORY AND THE
PRISONER’S DILEMMA) P. 487 (P. 219)
Explore the range of possible price and quantity outcomes and describe the dilemma faced by
firms in oligopoly.
Monopoly outcomes
Duopolies
Use game theory to explain how price and quantity are determined in oligopoly.
Game theory
Nash equilibrium
Key conceptual questions: Students demonstrate their understanding of the material by answer-
ing the following key conceptual questions
1. What conditions comprise the model of pure monopoly?
2. How does a monopolist determine price and output?
3. What forces prevent a monopolist from charging any price it wants?
4. How does market power enable a monopoly to increase revenues through price discrimina-
tion?
5. In what ways do monopoly markets create allocative and technical inefficiencies?
6. How does a perfect competition model compare with that of a monopolist in output, price,
profits, and efficiency?
1. What does the model of oligopoly have in common with the models of pure competition
and pure monopoly?
2. How does oligopoly affect efficiency?
3. What is game theory and how does it predict outcomes (production, price, profits)?
7. In what ways do imperfect competition markets create allocative and technical inefficien-
cies?
8. What are means of regulating imperfect competition?
9. What are the objectives of regulation?
10. Is government regulation effective?
III. Assess: Suggestions for determining what and how much students have learned.
Past Objective AP* Test: Based upon released objective examinations, the students have been
required to demonstrate the following content related to this unit of instruction.
Tasks related to graphical analyses of a monopoly firm
interpret output and price for a monopolist, given a monopolist graph
distinguish between a monopoly and perfectly competitive graph model; interpret monop-
oly graph
identify profit-maximizing output at a price given by a novel graph of a monopoly
Tasks related to how monopolies make decisions concerning output and price
understand assumptions and operation of a profit maximizing monopolist
understand and recognize conditions of a natural monopoly
Tasks related to comparison of a monopoly firm to a perfect competition model
in terms of producing the optimum amount of goods/services. compare and contrast mo-