Mini Case: 27 – 25
i. Assume now that it is several years later. The brothers are concerned about the
firm’s current credit terms, which are now net 30, which means that contractors
buying building products from the firm are not offered a discount, and they are
supposed to pay the full amount in 30 days. Gross sales are now running
$1,000,000 a year, and 80 percent (by dollar volume) of the firm‘s paying
customers generally pay the full amount on day 30, while the other 20 percent
pay, on average, on day 40. Two percent of the firm‘s gross sales end up as bad
debt losses.
The brothers are now considering a change in the firm’s credit policy. The
change would entail (1) changing the credit terms to 2/10, net 20, (2) employing
stricter credit standards before granting credit, and (3) enforcing collections
with greater vigor than in the past. Thus, cash customers and those paying
within 10 days would receive a 2 percent discount, but all others would have to
pay the full amount after only 20 days. The brothers believe that the discount
would both attract additional customers and encourage some existing customers
to purchase more from the firm—after all, the discount amounts to a price
reduction. Of course, these customers would take the discount and, hence,
would pay in only 10 days.
The net expected result is for sales to increase to $1,100,000; for 60 percent of
the paying customers to take the discount and pay on the 10th day; for 30
percent to pay the full amount on day 20; for 10 percent to pay late on day 30;
and for bad debt losses to fall from 2 percent to 1 percent of gross sales. The
firm’s operating cost ratio will remain unchanged at 75 percent, and its cost of
carrying receivables will remain unchanged at 12 percent.
To begin the analysis, describe the four variables that make up a firm’s
credit policy, and explain how each of them affects sales and collections. Then
use the information given in part H to answer parts I through N.
Answer: The four variables which make up a firm’s credit policy are (1) the discount offered,
including the amount and period; (2) the credit period; (3) the credit standards used
when determining who shall receive credit, and how much credit; and (4) the
collection policy.