Integrated Case
17-19
Citrus Products Inc.
Multinational Financial Management
Citrus Products Inc. is a medium-sized producer of citrus juice drinks with
groves in Indian River County, Florida. Until now, the company has confined
its operations and sales to the United States; but its CEO, George Gaynor,
wants to expand into the Pacific Rim. The first step is to set up sales
subsidiaries in Japan and Australia, then to set up a production plant in Japan,
and finally to distribute the product throughout the Pacific Rim. The firm’s
financial manager, Ruth Schmidt, is enthusiastic about the plan, but she is
worried about the implications of the foreign expansion on the firm’s financial
management process. She has asked you, the firm’s most recently hired
financial analyst, to develop a 1-hour tutorial package that explains the basics
of multinational financial management. The tutorial will be presented at the
next board of directors meeting. To get you started, Schmidt has given you
the following list of questions:
A. What is a multinational corporation? Why do firms expand into
other countries?
Answer: [Show S17-1 through S17-4 here.] Use the examples given here
when discussing why firms “go international.”
1. To seek production efficiency. Companies in high-cost
countries are shifting production to low-cost regions. The