Establishing a new airline would mean negoti-
ating with airports, buying aircraft, and hiring
pi lots and flight attendants.
market is high.
c. Fast food is not an oligopoly; it is another
example of monopolistic competition. There
are too many firms, and competition is very
fierce. In addition, there are no barriers to
entry in the fast food market: anyone can rent
or lease a building and cook fast food.
d. Wheat is not an oligopoly; it is perfect
reputation as a quality sports equipment firm.
Without this type of reputation, it would be
difficult for other firms to enter this market.
f. The college bookstore on your campus is an
oligopoly with a compelling locational
advantage that gives it significant mono poly
power. There is no other store that provides
exactly what it does— the precise books needed
interest (it is their dominant strategy) to answer the
last question. If they answer the question cor–
rectly, they will get full credit. If they do not
answer the question at all and somebody else
does, they will get a zero. This reasoning works
7. The Sherman Antitrust Act bans monopolies and
cartels. The Clayton Act is even more restrictive
and penalizes corporations that try to reduce
8. Network externalities occur when the number of
consumers that use a good influences the quan-
tity demanded. This means that a firm that can
establish a large customer base early on is more
able to attract consumers and keep its consumers
from switching to rival firms. This matters for an
oligopolist because a firm that can establish a
large customer base may be able to become the
Study Prob lems
1. It is pos si ble that sales restrictions on the hours
alcohol can be sold on Sunday actually help
liquor stores by lowering output and therefore
raising prices for every one. Consider the case
raised in Figure13.2in the text, where each
2. a. Passenger airlines are a good example of an oli-
gopoly. Each airline has some market power on
the routes it flies (e.g., Alaska Airlines has mar-
ket power for routes within Alaska), and there
are very high barriers to entry into this market.