exchange rate increases to $1.25 per euro, the relative price of these boots changes.
Americans buying Italian boots have to pay $125, whereas Europeans buying American
boots pay €80 ($100/$125 per euro). We can see that the increase in the dollar–euro
exchange rate implies an increase in the price of European goods purchased by
Americans and a decrease in the price of American goods purchased by Europeans.
Therefore, the relative price of European goods to American goods increases when the
dollar–euro exchange rate increases.
Not only consumers are affected by these changes in relative prices; producers are as
well. In the previous example, the producer of the Italian boots faces an increase in its
relative costs of manufacturing boots for export to the United States. If the Italian
manufacturer wants to avoid a decrease in sales to its U.S. market, it may choose to
continue charging $100 per pair of boots for export. However, if it hires workers and
materials in Europe, the Italian producer must continue to pay for these inputs in euros.
When it converts the $100 back into euros, the Italian producer only receives €80. Thus,
the Italian producer will face a decrease in its profits. The reverse is true for American
producers exporting to Europe. They can continue charging €100 per pair of boots (or
$125 converted into dollar terms), leading to an increase in profits.
Similarly, changes in exchange rates affect the relative prices of financial assets.
Suppose that you deposited $1,000 into a German checking account in September 2002.