8
ADDITIONAL CASE STUDY
1-2 Presidential Elections and the Economy
The influence of economic events on politics is apparent during presidential elections. Economic policy
provides a primary topic of debate for the candidates, and the state of the economy has a powerful
influence on the outcome of the election. In fact, according to economist Ray Fair, one can forecast the
outcome of a presidential election with remarkable accuracy by looking at how well the economy is doing.
History shows that the incumbent party is helped by growing incomes and is hurt by rising prices.
Fair has used the historical evidence to produce an equation that forecasts the winner of the popular
vote (but not that of the electoral college!) using the following information:
• which party is currently in power,
• whether an incumbent is running for reelection,
• the number of terms the incumbent party has been in power,
Fair’s equation would have correctly predicted the winner of the popular vote in 21 of the 25 presidential
elections from 1916 to 2012.1 The elections it would have missed were Kennedy–Nixon in 1960,
Humphrey–Nixon in 1968, Bush–Clinton in 1992, and Bush–Gore in 2000. Predicting the Bush–Clinton
election was complicated by the strong showing of a third–party candidate, Ross Perot. Fair’s model
assumes that Perot drew votes away equally from Bush and Clinton. Interestingly, the equation predicted
that Al Gore would lose the popular vote in the 2000 election, when in fact he won a majority but lost in
the electoral–college tally.
Fair’s analysis indicates that voters apparently have a short time horizon with regard to economic
events. This provides support for the view that administrations can manipulate the economy in an attempt
to improve their reelection chances.2
With respect to economic performance, voters may simply examine their own circumstances,
supporting candidates and parties that best advance their own economic interests. Yet such
“pocketbook” voters are hard to find. Although the economic predicaments of personal life do
occasionally influence political choice, the effects are never very strong and usually they are
utterly trivial. Declining financial condition, job loss, preoccupation with personal problems—
none of these seems generally to motivate presidential voting.
Whereas pocketbook voters might ask the political system and its officials, “What have you done for
me lately?” sociotropic voters would ask, “What have you done for the country lately?” The political