Chapter 1/The Economic Approach 21
OBJECTIVES
The purpose of this chapter is to introduce the student to the economic way of thinking. Unless
students understand the concept of scarcity, the importance of personal incentives, and subject their
thinking to the scientific method, they will do poorly in economics.
Generally, teachers overestimate their students. While many of your students will easily grasp
the basics of the economic way of thinking, others will need additional examples and illustrations
before they understand the essentials. The concepts of scarcity, economizing behavior, and
incentives are so important, they are worth an entire lecture. Use several illustrations to highlight
the impact on human behavior of changes in personal benefits or costs.
Introductory students tend to associate economics with business decision making. We must
illustrate to them that the basic principles of economics and personal incentives influence all of
human decision making, including choices in the political and social spheres. You may also want
to contrast the methodology of economics with that of other social sciences and the physical
sciences. Discuss both the similarities and differences.
IMPORTANT POINTS AND TEACHING SUGGESTIONS
1. Be sure to distinguish clearly between scarcity and poverty (and shortages, once supply and
demand have been covered). Anything that we would like to have more of at no cost is scarce.
2. Introducing the subject of incentives, one can readily emphasize the importance and generality
of this basic principle of economics. When an activity is made more costly, people will be less
likely to choose it. Similarly, when the benefits derived from an event increase, people will be
more likely to undertake it. Numerous examples can illustrate this concept. How does hot
out air-conditioning (or a swimming pool)? How
3. -economic examples to help clarify
the idea. For example, ask students how an additional outstanding running back will influence
the quality of a football team. (This is a marginal change.) If the running back position was