For example, a given medication may be sold at $100 for a month’s
supply in the United States, but for only $55 per month in a neighboring country, even though
the medication is manufactured by the same pharmaceutical company in both countries. If the
pharmaceutical company’s production facility is in another country, say the country where it is
sold for $55 for a month’s supply, it may also be imported to the United States to be sold for
$100 for a month’s supply.
Pharmaceutical companies have been entitled to engage in “direct advertising,” or “consumer–
directed” advertising, which is done under the guise of providing information to the consumer
about a product. One apparent outcome of this process is that patients now often go to their
Questions
1. Do you think that the pricing practices in the above example can be justified? Why or why
not?
2. How should the prices that consumers must pay for these medications be set?
3. Have you, or has anyone you know, ever requested a particular type or brand of medication
from a doctor? Do you think that the patient in the case was correct in doing so? Why?
4. In what other ways could the pharmaceutical industry influence what medications people
take, and when?
5. Are we too dependent on the pharmaceutical industry? Why or why not?
Reference
Breggin, P. R. (2008). Brain-Disabling Treatments in Psychiatry (2nd ed.). New York: Springer
Publishing.
KEY CONCEPTS AND TERMS
Pharmacokinetics: How time impacts a drug moving through the body
Pharmacodynamics: The way in which a drug impacts the body
Prime effects: The desired effect of the compound. For example, a person who has a fever