Dr. Mary Ellen Guffey Dr. Dana Loewy
Emerita Professor of Business Business Communication Program
Los Angeles Pierce College California State University, Fullerton
m.e.guffey@cox.net dloewy@fullerton.edu
Dear Business Communication Instructor:
The Eighth Edition of Business Communication: Process and Product brings you and your students the
latest research and technology for business communicators in the digital-age workplace. My coauthor
We have retained all of the features that have made BC:PP so successful over the years. In addition to
solid instruction in writing skills, which employers continue to demand, this edition brings you and your
students innumerable revisions and enhancements, a few of which are highlighted here:
• MindTap. A groundbreaking personal learning experience, MindTap incorporates digital assets –
readings, multimedia, activities, and assessments – into one dynamic learning path that guides
students through their course.
• Integrated coverage of communication technologies. The Eighth Edition provides students with
integrated coverage and applications of the latest digital technologies and mobile devices,
emphasizing best practices for texting, instant messaging, blogging, wikis, and social media.
• Stunning new design and graphics. This edition’s innovative design, with its engaging
infographics and figures, presents concepts in an appealing format and strengthens student
We sincerely thank you for your support in making this the No. 1 business communication book in the
market. Please continue sending us your comments and suggestions for improving our books!
Cordially,
Mary Ellen Guffey & Dana Loewy
2 Part 1, Guide to Teaching Materials
GUIDE TO TEACHING MATERIALS
ANCILLARIES AND RESOURCES
Business Communication: Process and Product, 8e, offers market-leading instructor resources to
save new and experienced instructors time and make creating dynamic learning experiences
easy. The eighth edition provides a totally integrated teaching system with a comprehensive
instructor’s website offering an exceptional collection of resources to enhance instructor
effectiveness in the classroom.
Instructor’s Manual
(Available at cengagebrain.com and the Instructor’s Resource DVD ISBN: 9781285185255)
Invaluable to novice and veteran teachers alike, this Instructor’s Manual provides exceptional
teaching ideas and materials, summarized here.
• Prebuilt Course – The easy way to plan a course
• Complete lecture notes
• Course planning and classroom management tips
• Sample course schedules
• Teaching tips for online and hybrid courses
• Assessment/grading methods and rubrics
• Collaboration tips and activities
Instructor’s Resource DVD (ISBN: 9781285185255)
In the Instructor’s Resource DVD, you will find the following:
Cengage Learning Testing Powered by Cognero (www.cengagebrain.com)
Cognero offers a new system for delivering testing and assessment services that allows
instructors to accomplish the following:
Start right away!
Cengage Learning Testing Powered by Cognero works on any operating system or browser.
What will you find?
• Simplicity at every step. A desktop-inspired interface with drop-down menus and
intuitive tools that take you through content creation and management with ease.
• Full-featured test generator. Multi-language support, 15 possible question types, and
unlimited metadata help ensure your tests are complete and compliant.
PowerPoint Lecture Slides
Our totally new PowerPoint slides for the Eighth Edition review chapter concepts and highlight
important points with contemporary, colorful images, and just enough animation. We offer three
versions:
1. Comprehensive classroom version. This version provides up to 60 slides per chapter for
4 Part 1, Guide to Teaching Materials
MindTap – A Complete, Online Learning Solution
MindTap from Cengage Learning represents a new approach to a highly personalized, online
learning platform. A cloud-based learning solution, MindTap combines all of the students’
learning tools – readings, multimedia, activities and assessments – into a singular Learning Path
• Online training seminars
• Self-training videos
• Instructor Guide for Preparing for a MindTap Course
• Access to the Digital Course Support team, Implementation and Training Specialists, and
Tech Support
Aplia – Help With Homework
Aplia is an online, interactive tool that ensures students are reading and grasping concepts in
Part 1, Guide to Teaching Materials 5
The result is better prepared students, more effective use of class time, enhanced discussions, and
more in-depth learning. Professor Beverly Payne, Missouri Western State University, says: “Like
many other instructors, I use and love Aplia. I have my students complete the chapter tutorials
and exercises before I talk about the material in class. This allows for a greater focus on applying
the material during class time.”
WriteExperience – Help With Grading
Write Experience allows you to help students write effectively without adding to your workload!
Write Experience uses artificial intelligence to score student writing instantly and accurately. It
also provides students with detailed revision goals and feedback on their writing, to help them
improve written communication and critical thinking skills.
Videos (available on the Instructor’s Resource DVD ISBN: 9781285185255)
The following videos introduce and reinforce concepts in the eighth edition of BC:PP. These
excellent tools boost learning by demonstrating chapter-specific material to strengthen students’
comprehension and retention of key ideas.
• Chapter 3, Intercultural Communication at Work
6 Part 1, Guide to Teaching Materials
• Chapter 7, Technology in the Workplace
Business Communication Newsletter
Instructors using Guffey textbooks will find business communication teaching ideas, relevant
current events, and a connection to the author in Dr. Guffey’s quarterly Web-based Business
Communication Newsletter. It contains news of interest in the business communication course as
well as announcements of new textbook editions, teaching modules, writing improvement
PREMIUM WEBSITE SUPPORT
Two exceptional website sites support Business Communication: Process and Product, 8e. Both
are located at www.cengagebrain.com.
Student Website
Free to every student with a new book, the student site at www.cengagebrain.com presents
unparalleled interactive self-help resources to expand and enhance student learning. Numerous
• PowerPoint slides (student version) summarize and illustrate chapter concepts.
• Your Personal Language Trainer, an interactive self-teaching resource, functions as a mini
business English course reviewing grammar, punctuation, and usage while offering
constructive feedback on student answers.
Part 1, Guide to Teaching Materials 7
• Flashcards review key terms from the glossary so that students internalize vocabulary and
concepts that are the foundation of their learning.
Instructor Website
Already the leading instructor support website, the Guffey site continues to get better! Located at
www.cengagebrain.com, you will find an extraordinary collection of practical classroom
teaching materials. Here is a partial sampling of the available resources:
• Downloadable supplements mean that instructors have immediate access to the complete
Instructor’s Manual, Solutions, PowerPoint presentations, and certified test bank.