Module 22 krugman 1
Module 22
Long–Run Costs and Economies of Scale
What’s New in the Fourth Edition?
• Updated cases
Module Objectives
• How do firms choose the optimal level of fixed cost?
• Why do costs differ in the long run compared to the short run?
• What are returns to scale and why do they matter?
Teaching Tips
Short-Run versus Long-Run Costs
Creating Student Interest
• Ask students to define “the long run”—is it a week, a month, a year, a decade? To help them see
that the long run is not tied to a specific length of time, ask them to consider the long run for a fruit
fly (for whom 48 hours is a lifetime) versus that for an elephant (with a gestation period of 22
months and a life span of more than 70 years). Then introduce the difference between opening a
• Ask students to think about two different kinds of hardware stores—the small, local, family-owned
store and the large chain stores (Lowe’s, Home Depot). What advantages do they see for each kind
Presenting the Material
• Students have difficulty grasping the difference between short-run and long-run average total cost,
especially when it comes to the graph. First remind them of the reasons why average total cost is U-
shaped. Average total cost diminishes initially because the average fixed cost is high. If a firm is
Module Outline