6.14 Document for Analysis: Poor Response to Customer Inquiry About Social Media
To: Melanie Jackson <mjackson @mediasolutions.com>
From: Dakota Dalquist <ddalquist@mediasolutions.com>
Subject: Expanding Your Marketing by Joining the Social Media Buzz
Cc:
Thanks for your inquiry regarding Media Solutions! Because the buzz around social media is so
loud, you’re smart to want to understand the paths to success so that you can avoid mistakes
before you jump in.
Using social media tools and networks involves connecting, interacting, and sharing with people
online. Hardly a day goes by without hearing remarkable success stories from businesses getting
active on social media sites like Facebook and Twitter.
How can social media help your business?
• Drive brand awareness
• Build customer loyalty