The speaker’s use of examples is complemented by her use of statistics in paragraphs 5, 7,
8, and 12. The most dramatic instance of this is the extended example of Sean Marsee in para-
graph 9 that gives a personal dimension to the statistics cited in paragraph 8. Less dramatic, but
equally effective, is the speaker’s method in paragraph 5. After stating that the average age of
first use of chewing tobacco is “just ten years old,” she explains that this means “many children
Reasoning: The speaker relies primarily on causal reasoning and analogical reasoning. She uses
causal reasoning in paragraphs 6–9, where she argues that chewing tobacco is a cause of tooth
decay, tooth loss, gum disease, and oral cancer. She does not claim that chewing tobacco is the
sole cause of these conditions, only that it is an important contributing factor. In each case, she
supports her claim with credible evidence of a causal connection. The speaker also uses causal
reasoning in paragraphs 13–14, when she claims that many children start chewing tobacco be-
cause they see athletes chewing. If the athletes stopped chewing in games, she reasons, then
children would be less likely to chew themselves.
The speaker employs analogical reasoning in paragraph 12. Her argument there is that be-
cause tougher laws against selling chewing tobacco have worked in California and other states,
similar laws would work in the speaker’s state of Wisconsin. Analogical reasoning is often used
in this way by speakers to demonstrate the practicality of their proposed policy.
Emotional Appeal: For the most part, the speaker allows her emotional appeal to grow naturally out of
her speech content. Vivid and richly detailed, the extended examples of Tom (paragraph 1) and
Sean Marsee (paragraph 9) help to encourage a strong emotional reaction against chewing tobac-