The Horrors of Puppy Mills
Commentary
“The Horrors of Puppy Mills” seeks both passive agreement and immediate action from the audience—
passive agreement on legislation needed to solve the problem of puppy mills, immediate action on steps
the audience can take to avoid purchasing a dog from a puppy mill. Video of the speech is available
Specific Purpose: To persuade my audience that action needs to be taken to combat the problem of
puppy mills.
Central Idea: Puppy mills are a serious national problem that can be combated by a combination of
legislation and individual initiative.
Method of Organization: Problem–solution
Credibility: The speaker’s credibility statement appears in paragraph 3, where he states that he is a dog
lover whose research has led him to become aware of and concerned about the problem of pup-
py mills. He builds his credibility through the remainder of the speech by demonstrating that he
Evidence: The speaker opens paragraph 1 with a dramatic scenario that gains the audience’s attention
and introduces the problem of puppy mills. In paragraph 2, he presents evidence from the
Humane Society to define a puppy mill. In paragraph 4, he cites Stephanie Shain, the Society’s
Director of Outreach for Companionable Animals, to quantify the scope and seriousness of puppy
mills. Had time allowed, the speaker could have presented evidence from additional sources, but
given his time constraints, his decision to rely on statistics and testimony from the Humane
Society was strategically sound.
In paragraphs 7–10, the speaker moves from print evidence to visual evidence, which he
presents with PowerPoint. He uses two photographs to document the deplorable conditions
found in puppy mills (paragraphs 7–8), and two photographs of rescued dogs to show what indi-
vidual animals are forced to endure (paragraphs 9–10). When assessing the speaker’s use of evi-