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Chapter 29: Capturing Attention and Interest
Key Concepts
29-1 Learn to create lively speech content.
29-2 Develop strategies to convert attention to interest.
Suggested Activities and Exercises
Critiquing Attention and Interest Factors in Political Speeches
Show your students part or all of the President’s State of the Union Address. Have them identify
the way he uses supporting material “that are concrete” (29a). Throughout his speech, he makes
A Funny Thing Didn’t Happen on the Way…
Students should read 29a.4 on using humor. Then, have students compile a list of potential
Watching Student Speeches
Have students incorporate at least four attention factors into their speeches. After each round of
PSA’s on the Radio
If your campus has a radio station, have students develop and record public service
announcements on the radio for an organization.
Tests
Correct answers are marked with an asterisk. The places in the Compact Handbook where the
information was presented are shown in brackets.
True/False Questions
Multiple Choice Questions
5. What is not a way to keep your audience involved?
6. A speech should employ storytelling elements including _____.
Essay and Short Answer Questions
7. What is one way a speaker can convert attention to interest? [29a.2]