Northouse, Leadership 9e
SAGE Publications, 2021
Case 13.2: Olympic Rowers
Case Synopsis and Analysis
In the 1930s, rowing was the most popular sport in the country and was dominated by elite
East Coast universities like Cornell, Harvard, and Princeton. However, in the 1936 Olympics,
the University of Washington team would represent the United States in Berlin, Germany.
The leader of the college team, Ulbrickson, had a program with a number of talented
rowersmost were not elite or wealthy, but rather were sons of loggers, farmers, and
fishermen. Finding the ideal makeup of members for a successful rowing team is a complex
Learning Objectives:
Students should be able to apply principles of followership to leader behaviors.
Students should apply the model of “reversing the lens” to better understand the
concepts of followership.
Answers to Questions in the Text:
1. In what way is this case about followership? Who were the followers? Who were the
leaders?
The rowers who believed they could compete with the elite rowers from around the
world were the followers. The initial leader was Ulbrickson, who challenged the
Northouse, Leadership 9e
SAGE Publications, 2021
2. The coxswain is the crew member who sits in the stern facing the bow, steers the
boat, and coordinates the power and rhythm of the rowers. In this case, is the
coxswain’s role more or less important than the roles of other crew members?
Explain your answer.
3. Reversing the lens emphasizes that followers can be change agentswhat was the
impact of followers’ characteristics on followers’ behaviors in this case? What impact
do you think Ulbrickson’s perception and behaviors had on the rowers in his
program?
4. How would you describe the impact of both followers and leaders on followership
outcome?
5. In this case, the boys in the boat created a highly cohesive unit. Do you think highly
effective followership always results in cohesiveness? Defend your answer.
If the followers truly believe in the cause, then “yes.” Through training, talent
Northouse, Leadership 9e
SAGE Publications, 2021
Potential Teaching Approaches:
Below is a way to structure a class based on Followership and Case Study 13.2:
Hold a lecture on followership.
Ask students to read Case 13.2 and answer the questions.
Discuss the case study questions as a class.
Finally, the professor may choose to conduct in-class exercises listed below.
Exercises for This Case Study:
1. Have student teams search for YouTube videos of the University of Washington
rowing team. Have the students watch the clips and then relate it back to the
Kellerman Follower Typology model (Figure 13.5). Rate each character (athletes
from the video) on the continuumwhere do they fall? Then, ask students rate
2. In small groups, after watching the videos listed above and outlining the comparisons,
students should discuss the many variables needed for a successful team (athletic or
otherwise). How does followership play a role in that success and how does
leadership play a role in that success? Ask each small group to rank order the top five