Northouse, Leadership 9e
SAGE Publications, 2021
Case 13.2: Olympic Rowers
Case Synopsis and Analysis
In the 1930s, rowing was the most popular sport in the country and was dominated by elite
East Coast universities like Cornell, Harvard, and Princeton. However, in the 1936 Olympics,
the University of Washington team would represent the United States in Berlin, Germany.
The leader of the college team, Ulbrickson, had a program with a number of talented
rowers—most were not elite or wealthy, but rather were sons of loggers, farmers, and
fishermen. Finding the ideal makeup of members for a successful rowing team is a complex
Learning Objectives:
• Students should be able to apply principles of followership to leader behaviors.
• Students should apply the model of “reversing the lens” to better understand the
concepts of followership.
Answers to Questions in the Text:
1. In what way is this case about followership? Who were the followers? Who were the
leaders?
The rowers who believed they could compete with the elite rowers from around the
world were the followers. The initial leader was Ulbrickson, who challenged the