Chapter 11: Ideas & Materials for Instruction
II. Principles of Good Delivery
Learning Objective 11.2—Describe the basic principles of effective delivery.
A. Understand the Situation and Audience Expectations
1. The more a speaker learns about audience members’ needs, norms,
and preferences, the likelihood of effective delivery increases.
2. How a speaker is dressed can also be important.
a. Although there are no fixed rules for attire, listeners
generally expect speakers to look well-groomed and to be
nicely and appropriately dressed.
B. Establish Eye Contact
2. As listeners, we respond more positively to speakers who make
eye contact with us, especially in U.S. culture.
4. Eye contact conveys sincerity. We are more likely to believe a
speaker who looks us in the eyes while speaking.
6. Looking at members of the audience gives speakers a chance to
observe audience reactions to a speech and adjust accordingly.
8. There are several ineffective eye patterns that should be avoided:
a. Staring at just one or two listeners
b. Directing gaze to those of particular interest
c. Directing gaze only to those who are smiling and appear in
agreement with you
C. Reinforce Ideas through Gestures, Movement, and Facial Expressions
1. Most of us use several physical gestures in ordinary conversation.
3. We also communicate a great deal with our faces.
5. If what we say and how we say it contradict each other, listeners
will give more weight to our nonverbal cues.
6. When practicing, use these questions to guide feedback:
a. Does the movement reinforce the flow of the speech?
b. Are the gestures distracting in any way?