Answer: Pricing-to-market interacts with changes in the real exchange rate to prevent the full
pass-through of the change in the exchange rate to the change in the price of the good. If the
5. Why is the pass-through from changes in exchange rates to changes in the prices of
products not one-for-one?
6. Given that real exchange rates fluctuate, when would be the best time to enter the
market of a foreign country as an exporter to that market?
Answer: Firms often introduce new products in foreign markets when the foreign currencies
7. You have been asked to evaluate possible sites for an Asian production facility that will
manufacture your firm’s products and sell them to the Asian market. What real
exchange rate considerations should you entertain in your evaluation?
Answer: You must be aware of the strength or weakness of the real exchange rates in the
8. Why is it important for an exporter to understand the distinction between a temporary
change in the exchange rate and a permanent change in determining whether to