ORGANIZATIONAL INTEGRATION
Purpose: Economies of operation, diversification, or gain market share. The ultimate aim is to
provide a seamless array of services around a hospital.
Integration Strategies
• Mergers and acquisitions: integration of existing assets
• Joint venture—when diversification, but not competition, is desired
• Alliance—agreement to share existing resources without ownership
– simple to form
Service Strategies
• Horizontal integration—a mode of geographic expansion, not diversification
• Vertical integration—to add services along the continuum of care (diversification)
BASIC FORMS OF INTEGRATION
Involve mainly physicians and hospitals; sometimes other entities. The ones that have survived
are mainly management services organizations (MSOs) and physician–hospital organizations