COURSE DESCRIPTION AND OBJECTIVES
American business is international business; one third of the U.S, corporate profits are generated abroad.
Yet billions of potential business dollars are lost every year because we ignore the expectations of people
in foreign cultures, and the way that they do business. What is the secret to success in international
ADDITIONAL SUGGESTED READINGS:
1. Journal of International Business Studies
2. Journal of World Business
REFERENCES AND ADDITIONAL RESOURCES:
See text and Author’s Website (please add)
TEACHING METHOD:
The pedagogy for this course will be student applied learning. There will be some lecture, but the
emphasis will be on student responsibility for learning through active application of course content in
case studies, exercises, etc. and through active participation in class discussions. Active participation and
preparation for class are requirements for this course.