Since the firm was expected to lose $(.11) per share in 2013 and $(.02) in 2014, Twitter could not be valued based on estimates of
earnings per share or similar profitability measures. However, it could also be valued based on enterprise value as a multiple of earnings
before interest, depreciation, and amortization (EBITDA). For most firms, EBITDA is positive and often is used as a proxy for cash flow.
Enterprise value (EV) includes the market value of equity and debt less cash on the balance sheet. The appropriate valuation multiple was
calculated by computing the ratio of EV to EBITDA. Using this valuation multiple, Facebook traded at a ratio of 36 and LinkedIn at 159
for 2014. Yelp, with a negative EBITDA for 2013, did not have a meaningful enterprise to EBITDA ratio. Twitter’s estimated EBITDA
for 2013 was $230 million and $260 million in 2014.
These valuation multiples implied a very high valuation (market capitalization) and price per share for the IPO. But investors remained
cautious, as valuation estimates too often prove wrong. For every successful IPO like LinkedIn, there is a Groupon or Zynga that were
duds. Groupon, the provider of online discount coupons, went public in November 2011 at $20 per share. After accounting
Investors also had reason to question how similar Twitter actually was to its presumed peers. For example, the differences between
Twitter and Facebook are enormous in that they purport to satisfy substantially different user needs. Twitter is focused and simple while
Facebook offers users a portal interface. Facebook appeals to people looking to reconnect with friends and family or find new friends
online and offers email, instant messaging, image and video sharing. Most people can grasp how to use Facebook quickly. In contrast, the
usefulness of Twitter is not as obvious to some people as Facebook, although it may be more addictive since you get immediate
responses. Users often say they like Twitter because they can get instant responses to a question or comment.
The actual value of the IPO depended on whether investors used basic shares outstanding or fully diluted shares. Twitter ended the first
day of the IPO at $44.90 a share based on the number of basic shares outstanding (excluding options and restricted shares). Unlike the
Facebook IPO, the Twitter IPO went off without a hitch. This valued the firm at $24.9 billion. This valuation is based on 555 million
shares outstanding. The basic share count excludes options, warrants, and restricted stock. Altogether, Twitter has 150 million such shares
Discussion Questions
1. Based on the information given in the case, how would you estimate the value of Twitter at the time of the IPO based on a simple
average of comparable firm revenue multiples based on projected 2014 revenue?