Lussier, Management Fundamentals, 7e
© SAGE Publications, 2017.
Chapter 5 Lecture Notes
Strategic and Operational Planning
Planning Dimensions
Slide 3
5 Planning dimensions:
Exhibit 5-1: Planning Dimensions
Slide 4
See figure on page 131.
Strategic vs Operational Planning
Slide 5
Strategic planning – the process of developing a mission and long range objectives and determining in
Exhibit 5-2: Strategic and Operational Planning and Strategies
Slide 6
Strategic Planning Process
Slide 7
5 Steps:
Lussier, Management Fundamentals, 7e
© SAGE Publications, 2017.
Developing the mission
Exhibit 5-3: The Strategic Planning Process
Slide 8
See figure on page 132.
Developing the Mission
Slide 9
and why.
Analyzing the Environment
Slide 10
Situation analysis – an analysis of those features in a company’s environment that most directly affect its
Exhibit 5-4: Starbuck’s Five-Force Competitive Analysis
Slide 11
See figure on page 134.
Exhibit 5-5: Parts of a Company Analysis
Slide 12
Lussier, Management Fundamentals, 7e
© SAGE Publications, 2017.
Exhibit 5-6: SWOT Analysis for Starbucks
Slide 13
See figure on page 135.
Competitive Advantage
Slide 14
Setting Objectives
Slide 15
Objectives – statements of what is to be accomplished that is expressed in singular, specific, and
Exhibit 5-7: Criteria that Objectives Should Meet
Slide 16
See figure on page 138.
Corporate Level Strategies
Slide 17
Grand strategy – an overall corporate strategy for growth, stability, or turnaround and retrenchment, or
Exhibit 5-8: Grand and Growth Strategies
Slide 18
Lussier, Management Fundamentals, 7e
© SAGE Publications, 2017.
See figure on page 140.
Growth Strategies
Slide 19
Developing Strategies
Slide 20
Business portfolio analysis – the corporate process of determining which lines of business the
Exhibit 5-10: Adaptive Strategies
Slide 21
See figure on page 145.
Functional Strategies
Slide 22
Implementing Strategies
Slide 23
Standing plans – policies, procedures, and rules developed for handling repetitive situations.
Lussier, Management Fundamentals, 7e
© SAGE Publications, 2017.
Implementing Strategies
Slide 24
Policies – general guidelines to be followed when making decisions.
Exhibit 5-12: Time Management Tools
Slide 25
See figure on page 152.
Multitasking
Slide 26