5-44 FINANCIAL ACCOUNTING SOLUTIONS MANUAL
PROBLEM 5-2A (Concluded)
Part B. Business Decision Model
1. Formulate the Question:
After considering all relevant information, should I invest in the common stock of
Coca-Cola?
2. Gather Information from the Financial Statements and Other Sources:
The information will come from a variety of sources, not limited to but including:
a. The balance sheet provides information about liquidity.
3. Analyze the Information Gathered:
The information gathered in (2) above must be analyzed. Among the relevant
questions that must be answered are the following:
a. Refer to part (5) of the Ratio Analysis Model for a comparison of the gross profit
ratios for Coca-Cola and its competitor, PepsiCo, over the last two years. Which
company has a higher percentage of its sales dollars available to cover operating
costs?
4. Make the Decision:
Taking into account all of the various sources of information, decide either to buy
stock in Coca-Cola or find an alternative use for the money.
5. Monitor Your Decision:
If you decide to buy the stock, you will need to monitor your investment periodically.