Problem 5-20 (continued)
c. Whether or not one would recommend that the company automate
its operations depends on how much risk he or she is willing to take,
and depends heavily on prospects for future sales. The proposed
changes would increase the company’s fixed costs and its break-even
point. However, the changes would also increase the company’s CM
ratio (from 30% to 65%). The higher CM ratio means that once the
break-even point is reached, profits will increase more rapidly than at
present. If 20,000 units are sold next month, for example, the higher
CM ratio will generate $22,000 more in profits than if no changes are
Note to the Instructor: Although it is not asked for in the problem, if
time permits you may want to compute the point of indifference
between the two alternatives in terms of units sold; i.e., the point
where profits will be the same under either alternative. At this point,
total revenue will be the same; hence, we include only costs in our
equation: