Suggestions for Class Activities
1. Real World Scenario
The following is an excerpt from an article that appeared in the August 25, 2002 edition of The Seattle
Times:
When Cutter & Buck revealed two weeks ago that it padded sales figures in
2000 by recording $5.8 million in shipments that were mostly returned, the
news came as a surprise to many investors. But it wasn’t the first time the
Suggestions:
This article provides a good way to introduce the topic of channel stuffing. When a company stuffs
the channel, it ships inventory ahead of schedule filling its distribution channels with more product
Points to note:
Channel stuffing is not an uncommon practice. There are many examples you can find for your
students. A text case references the Sunbeam incident that occurred in the late 90s. More recent
2. Research Activity
Probably most of your students have purchased merchandise via the Internet. You can buy the
products of many companies on line. Some of these companies, such as Amazon.com, often act
merely as intermediaries between the manufacturer and the consumer. Revenue recognition for this
type of transaction has been controversial. If Amazon sells something to a customer for $100 that