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CHAPTER THREE: MANAGING INTERPERSONAL COMMUNICATION IN THE
WORKPLACE
Objectives
Be aware of the communication climate.
Develop the skills needed to enhance communication in relationships.
Improve the openness of communication.
Ask for and give feedback.
Acquire appropriate assertiveness and immediacy behaviors.
Use clear language and improve verbal style to increase effectiveness.
Avoid communication omissions
Key Words
Interpersonal communication, expectations, interpersonal perceptions, information sharing,
relationship sharing, social exchange, communication climate, communication omission,
assertiveness skills, communication immediacy
Chapter Teaching Notes
I. Interpersonal Communication Principles in the Workplace
A. Managing your expectations -Pygmalion effect and self-fulfilling prophecy state
that expectation influences relationships
B. Interpersonal Attribution: I Know Why You Do That
1. Interpersonal attribution an early impression about a person s character
or some quality, often without the facts
2. Internal attribution reasons believed to explain the story because of a
person s character.
C. Managing Interpersonal Perceptions: Impression Formation
1. First impression experiments and your interpersonal impressions
D. Social Equity Theory
1. Evaluating relationships by taking into account the ratio of reward to
cost: over/under benefitted ratios
2. Relationships that have more personal rewards are more likely to last
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E. Selectivity in listening to information we choose ideas and messages which
reinforce information already known, believed, or liked
1. Selective exposure individuals open themselves to information and
ideas consistent with previous knowledge, beliefs, or tastes
2. Selective attention we pay attention to or perceive only the things
II. Managing Your Interpersonal Communication
Skills
A. Develop a positive communication
climate
2. Non-evaluative communication skills that offer less of an evaluative
beginning to communication
4. Openness and numerous other variables listed in the chapter
B. Expand the awareness factor self and other awareness
2. Information sharing increases trust, liking, and reciprocal information
exchange
C. Initiate affinity-seeking
communication
D. Develop assertiveness skills sharing your thoughts while respecting the rights
and opinions of others
Advantages of being assertive
1. Provides energy in communicating
3. Becomes constructive for solutions
5. Improves decision-making
Assertive communication skills
2. Deal with one issue at a time
4. Be clear and direct
6. Have a coping outlook
7. Make statements
E. Practice immediacy communication perceived nearness or closeness in talking
and listening
F. Apply improved verbal and language
style
1. Talking down trap
2. Communication power game trap
4. The labeling trap
6. The word complexity trap
G. Improve Efficiency and Clarity
2. The praise/criticism ratio
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4. Use more powerful speech
6. Signposts and enumeration
H. Improving Interpersonal Communication in Leadership
III. Managing Social Networking
A. Organizations Seeking IT and Social Media
Case Study
From the text: Case 3.2 Johnson and Johnson Want More of the Social Media Pie
The Johnson and Johnson company are using social media like Facebook and YouTube. They also are
inviting mothers testify to their products and targeting online users with mommy blogg who seem
excited about the J&J lineup of products these moms enthusiastically use for their kids.
Like Johnson and Johnson, other corporations are beginning to realize the power of social media
activities. What better sources than actual users to provide realism and unbiased and truthful opinions about
a product? After all, if the users are happy, the company is, too. The messages are customized and
influential.
So does this mean that the folks at Johnson and Johnson recognize a good thing when they see it (as far as
marketing goes), or do they want more exposure in the social arena? Or both?
Food for thought: is Johnson and Johnson doing a good thing? Do you see any value in offering
this type of incentive for the users? Or, is all the benefit for the company only? From Business
Communication Headline News, in a report from March 3, 2009.
Class Exercises
1. Objective: To help students understand the link between perceptions, actions, and
consequences in communication theory.
Time: 35 minutes
Directions: Ask students to write about an experience they had when someone judged them
too quickly.
a. Why might the person have made this attribution?
b. Was this attribution negative in some way?
Now have students write down a current situation in which they may be making a
negative interpersonal attribution of someone else.
c. Why have they made this attribution?
d. Why might they be wrong in their initial impression?
Now have the students tear up the piece of paper. This act is a physical reminder of the
2. Objective: How does it end? Reinforce the idea of impression formation in everyday
living. (Worksheet available)
Time: 30 minutes
Directions: For each scenario, ask students to guess how they think the situation will end. Do
not tell them before the activity why they are doing this. Afterwards, discuss the idea of
positive and negative impression formation and how their answers may indicate premature
impression formation.
a. Susan is a responsible person who studies hard at her university. She is a
sophomore who to this point has made a 4.0 GPA. She believes that she gets
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good grades because she pays attention in class and studies a lot before tests.
Susan is tends to spend most of her free time with her friends. Recently Susan
has met some new friends in her history class who, in general, do not get as good
of grades as Susan. The night before the midterm exam, these new friends ask
Susan to go out to dinner and a late movie and then stay the night. The friends
assure her that after the movie they will study. What do you think Susan will do?
Why?
b. A computer graphics company in the northeastern U.S. employs Nathan. He is
very independent and carefree. He especially enjoys his career because there are
few rules and he is free to make most of his own decisions. Nathan likes to be
c. Jonathan has always been relatively lazy and unmotivated, although he is very
creative and intelligent. A new position is going to be created at his workplace
that is one level above him in his department. It is going to require a person that
3. Objective: Create a fuller understanding of selectivity in information sharing in real life
contexts.
Time: 40 minutes first class, 50 minutes second class
Directions: In one class period, have students watch a 30-minute video relating to business
and professional communication or a related topic. After they watch it, ask them to write
down a short summary and what they remember the most about it. In the next class period,
ask them to watch it again and while they watch make a brief outline of all the topics covered.
Then, discuss selectivity in information sharing. Did they tend to remember and relate mostly
the information that they already were familiar with? How did selective attention and
retention play a part in what hey remembered?
4. Objective: Allow students to see social exchange theory in practice.
Time: 15 minutes
Directions: Have students list their two closest relationships as well as at least two
5. Objective: Make connections between communication climate theories and its effects on
lives.
Time: 15 minutes
Directions: After discussing the elements of communication climate, ask students to think
6. Objectives: Relate the Johari window to student s personal experiences.
Time: 25 minutes
Directions: Ask students to think about two relationships that they have that are very different.
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7. Objective: Make connections between communication climate theories and its effects on
lives.
Time: 10 minutes
Directions: Discuss the communication climate of your college or university. Which
8. Objective: Making statements. Create an understanding of assertiveness and how it can
be created. (Worksheet available)
Time: 15 minutes
Directions: Have students identify the following statements as aggressive or nonassertive and
then rewrite them as assertive statements.
a. don t care which one you like better because I want to buy this one and it is the
b. am really busy this week, but I guess I ll do the project whenever you want me
to do i
c. you choose is okay with m
9. Objective: Create an understanding of assertiveness and how it can be created.
Time: 30 minutes
Directions: Ask students to think of the last time they encountered a conversation that took a
turn for the worse. Have them write down what was said by each person to the best of their
10. Objective: Create an understanding of communication immediacy through personal
experiences.
Time: 15 minutes
Directions: Have students think of their favorite and least favorite professors or high school
teachers (without identifying names). Ask students to go through each item on the
Communication Immediacy Instrument. Is there a link between positive relationships and
immediacy? Is there a link between negative relationships and a lack of immediacy? Ask
11. Objective: Illustrate the results of participating in negative language styles.
Time: 5 minutes
Directions: Ask students to discuss the last time someone used negative language styles
around them. What might have caused this person to act that way? When was the last time
that the student participated in negative language styles? Why?
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12. Objective: Create awareness of polarizing language in everyday use and its effects.
Time: 10 minutes
Directions: After discussing polarization, have students make a list of all the words and
sayings that contribute to either-or thinking. How many of these are common in everyday
language? What could students say instead?
13. Objective: To make a connection between actions and consequences of the
praise/criticism ratio theory.
Time: 15 minutes
Directions: Have students make a list of all of the positive things they said to three different
friends or family members the day before. Then have them make a list of anything negative
they may have said. Discuss the praise/criticism ratio. Do they have relationships where they
receive more criticism than praise? What could they do to change that ratio?
14. How does it End?
Directions: For each scenario, guess how you think the situation will end.
a. Susan is a responsible person who studies hard at her university. She is a
sophomore who to this point has made a 4.0 GPA. She believes that she gets good
grades because she pays attention in class and studies a lot before tests. Susan is
tends to spend most of her free time with her friends. Recently Susan has met some
b. Nathan is employed by a computer graphics company in the northeastern U.S. He is
very independent and carefree. He especially enjoys his career because there are few
c. Jonathan has always been relatively lazy and unmotivated, although he is very
creative and intelligent. A new position is going to be created at his workplace that is
15. Identify the following statements as aggressive or nonassertive and then rewrite them as
assertive statements.
don t care which one you like better because I want to buy this one and it is the
Assertive statement:
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you choose is okay with m
Assertive statement:
is clear that no one here wants you to join this team and you are not helping the project,
so you might as well not come to the me
Discussion Questions
1. What is your definition of interpersonal communication?
2. When is a time in which you experienced the Pygmalion Effect?
3. What can be the consequences of a person self-attributing their failures to external
causes?
4. How do you believe that people first perceive you? Are these attributions correct? If they
5. Do you think that the four-minute barrier theory is accurate? Why or why not?
6. What instances of selective exposure do you experience on a regular basis? Do you think
that selective exposure limits you in any way?
7. What could you do to limit filtering because of selective attention?
8. If a relationship tends to have more costs than rewards, is it worth pursuing? What are
circumstances in which it would be worth it, and some that would not be worthwhile?
9. Which elements of communication climate do you think are the most important? Which
are the least? Why?
10. Can you think of a time when evaluative communication created a negative
communication climate? Discuss that time or discuss a time when non-evaluative
communication helped create a positive climate?
11. How could knowledge of the Johari window change early impression formation?
12. Why is it important to share information about yourself and about others?
13. How can an organization s social relationships benefit from communication?
14. What experiences have you had with communication omission? How did it affect the
outcome of the conversation or project? What could have eliminated the omission?
What could be a consequence of labeling?
19. If you had a job in a highly technical job, how could you avoid falling into the jargon
trap?
20. Think of a person that you generally do not get along with as well as other people. What
kind of language do you generally use with that person? Would improving your language
skills around that person change the nature of the relationship?