Lussier, Management Fundamentals, 7e
© 2017, SAGE Publications
Answers to Case Questions
Chapter 2: The Environment: Culture,
Ethics, and Social Responsibility
LEGO
1. Which internal environmental factor is the major reason for Lego’s success?
Management & culture. LEGO has always had a very special and caring management team. The
2. LEGO’s new program using recycled supplies reflects what level of culture?
Level 3. Level 3 is assumptions—values and beliefs that are deeply ingrained as unquestionably true.
Values, beliefs, and assumptions provide the operating principles that guide decision making and
3. Which external environmental factor in this case is least important to LEGO’s success?
4. Which external environmental factor, in this case, is most important to LEGO’s continuing success?
Society. The social activist group Greenpeace was the external factor that made LEGO aware its supplier
5. Is LEGO engaged in socially responsible behavior?
It would like to be after making the agreement with Greenpeace. LEGO’s Group has a constant
6. Would LEGO be considered a “green” company?
Since 2011, LEGO would be greener than it was before 2011. Being a fully certified FSC company cuts
7. Does LEGO have a strong or weak culture?
Lussier, Management Fundamentals, 7e
© 2017, SAGE Publications
8. Can you think of any other ways LEGO could improve its sustainability practices?
9. Which manager’s resources have given LEGO a competitive advantage over its competitors?
Organizational resources include human, financial, physical, and informational. Although answers can
10. How does LEGO’s new recycling program highlight the four management functions?
Planning, leading, organizing, and controlling. LEGO should have planned better and realized that APP