CASE 2-1: ALCAM ELECTRONICS
In our consulting work, business people sometimes tell us that business schools teach a risk-
taking attitude that is too conservative. This is often reflected, we are told, in students choosing too
CASE 2-2: MR. TUX
In this case, John Mosby tries some primitive ways of forecasting his monthly sales. The
things he tries make some sort of sense, at least for a first cut, given that he has had no formal
training in forecasting methods. Students should have no trouble finding flaws in his efforts, such
as:
1. The mean value for each year, if projected into the future, is of little value since
month-to-month variability is missing.
CASE 2-3: ALOMEGA FOOD STORES
r-squared value of 36% is not very high. Using more predictor variables, along with examining