Problem 2B-4 (continued)
From the above analysis it would appear that Bergen, Inc.’s program
has been successful, because:
• total quality costs as a percentage of total production have declined
from 23.4% to 13.1%.
• external failure costs, those costs signaling customer dissatisfaction,
2. Tony Reese’s current reaction to the quality improvement program is
more favorable as he is seeing the benefits of having the quality
3. To measure the opportunity cost of not implementing the quality
program, Bergen Inc. could assume that:
• sales and market share would continue to decline and then calculate
the revenue and income lost.
• the company would have to compete on price rather than quality and
calculate the impact of having to lower product prices.