CHAPTER 2 FINANCIAL STATEMENTS AND THE ANNUAL REPORT
⚫ Analyze the Information Gathered:
Compare Panera Bread’s profit margin with Chipotle’s as well as with industry averages.
Look at trends over time in the profit margins.
Review projections for economic outlook.
Other Elements of an Annual Report
◼ Privately held companies tend to distribute only financial statements, without the additional
information normally included in the annual reports of public companies.
◼ Although the formats of annual reports vary, certain basic elements have become standard in the
annual reports of publicly held companies:
◼ Report of Independent Accountants (Auditors’ Report) (Exhibit 2-3).
⚫ The opinion rendered by a public accounting firm concerning the fairness of the presentation
of the financial statements.
◼ Ethical responsibility of management and auditors to stockholders.
⚫ Stockholders need assurances that the financial statements are a fair representation of the
company’s operations and financial position.
⚫ Management and auditors have an ethical responsibility to the shareholders.