obligations, union work rule limitations, increasing fuel and ingredients costs, and the 2008–2009 US
recession.
Hostess’s product offering included such well–known brands as Twinkies, Wonder Bread, Nature’s
Pride, Dolly Madison, Drake’s, Butternut, Home pride and Merita. While each brand had a strong
consumer following, the firm was an operational nightmare. Hostess consisted of a patchwork of disparate
operations and work rules having grown through a series of acquisitions. Beginning with its founding as the
Schulze Baking Company in 1927, acquisitions over the years resulted in 372 labor contracts, 80 separate
health and benefit plans, 5,500 delivery routes, and vastly different production processes across its
facilities.
The emergence from bankruptcy was possible only after substantial concessions from the firm’s unions
totalling $110 million in annual labor costs and from lenders. Hedge funds Silver Point Capital LP (Silver
Point) and Monarch Alternative Capital LP (Monarch) agreed to provide a new secured loan of $360
million, forgive half of the existing debt, and to exchange the remaining debt for a payment-in-kind loan.
Silver Point and Monarch are hedge funds focused on buying so-called distressed debt (i.e., debt of
troubled firms that can be purchased at a steep discount from its face value).
With its equity investment worthless and subordinated debt deeply underwater, Ripplewood stopped
attending negotiating sessions with the unions, leaving only Silver Point and Monarch at the negotiating
table. The firms would not invest more in Hostess without union concessions and proposed that the unions
receive a 25% ownership stake in Hostess, board representation, and $100 million in subordinated debt in
exchange for wage, benefit, and work rule concessions.
Silverpoint and Monarch viewed such concessions as critical if a successful turnaround were to be
achieved. Work rules made it difficult to improve productivity and spend money efficiently. With sales of
$2.5 billion in 2011, Hostess lost $341 million. According to bankruptcy filings, the firm incurred $52
By September 2012, the Teamsters union agreed to lower pay and benefits but the Bakery Workers
union rejected the deal. With the Teamsters union having agreed to significant contract concessions, the
federal bankruptcy court gave Hostess unilateral authority to modify collective bargaining contracts. The
court allowed Hostess to force the Bakers’ union to accept a new 5-year labor contract that included an 8%
wage cut the first year, new pension plan restrictions, and a 17% increase in employee payments for
healthcare coverage.