• Chapter 14
Discussion Question #5: How might a manager apply an understanding of perception to communicate more
effectively with subordinates?
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III. PERCEPTION Exhibit 14.3, Exhibit 14.4, Exhibit 14.5
Perception is the cognitive process people use to make sense out of the environment by selecting, organizing,
and interpreting information from the environment. Because of individual differences in attitudes, personality,
Perceptual distortions are errors in perceptual judgment that arise from inaccuracies in any part of the
perceptual process. Some types of errors are so common that managers should become familiar with them.
1. Stereotyping is the tendency to assign an individual to a group or broad category and then attribute
A. Attributions
a. Attributions are judgments about what caused a person’s behavior—something about the person
or something about the situation. An internal attribution says characteristics of the person led to
IV. PERSONALITY AND BEHAVIOR
An individual’s personality is the set of characteristics that underlie a relatively stable pattern of behavior in
response to ideas, objects, or people in the environment. Personality tests can be useful for predicting job–
related behavior and organizational fit in hiring and promotion decisions. The use of personality tests has