Case 14.3: Starts with a Bang, Ends with a Whimper
Case synopsis and analysis
Kim Green, a faculty member from the management department of a major university, has been
asked to chair a committee tasked with planning the mission of the university for the next 20
years. The president gave the committee its charge: “What should Northcoast University be like
in the year 2020” and told members to make this a high priority.
Learning objectives:
1. Students will be able to apply the eight characteristics of team excellence to a team.
Answers to questions in the text:
1. Which characteristics of excellence were lacking in this task force?
The eight characteristics of team excellence are: clear, elevating goal, results-driven structure,
competent team members, unified commitment, collaborative climate, standards of excellence,