Chapter 13 There Are Various Ways Which Oral Communication

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Answers to Case Questions

Chapter 13: Communication and

Information Technology

Mattel

1. Do you see any communication barriers that could exist between Barbie and the user?

Quite a few could exist depending on the user.

Perception – Semitics and jargon based on what the user is saying and Barbie’s database to

2. What part of the message-receiving process would apply to the user during this type of

communication process?

Listening and analyzing. The user will need to pay attention to what is being told to them

3. In your opinion, do you think this will improve communication for those who use the

product?

Possibly. It depends on the user and what they discuss with their “Hello Barbie.” If they are

utilizing this toy at a basic level just playing games – a dramatic improvement will not really

4. Which of the five typical response styles users will experience with “Hello Barbie”?

Based on the video and what critics are saying, all can be experienced when using “Hello

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5. In what ways can the oral communication skill be applied at school or future

employment?

There are various ways in which oral communication occurs both at school and at work.

Face-to-Face interactions occur daily which is how information can be shared through a

quick exchange. In most cases, this is the most appropriate channel to communicate. Since

6. Would you purchase this toy for someone you know? What benefits or disadvantages

do you find with it?

7. Is this product socially responsible?

Social responsibility is the benefit this product would play to the society. It depends on how

8. How does “Hello Barbie” demonstrate innovative structure and culture within Mattel,

Inc.?

In order to remain relevant in the competitive toy industry, Mattel knew they needed to

9. Was “Hello Barbie” a programmed decision or a nonprogrammed decision for Mattel,

Inc.?

Nonprogrammed decision. Creating this product was non-routine decision for the Barbie line

Lussier, Management Fundamentals, 7e

10. You are a Mattel representative – how would you handle the complaints surrounding

this product? (Chapter 12)