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Chapter 13: Age
Chapter 13
Age
Table of Contents
Page No. in the IM
Chapter Outline
1
Chapter Objectives
1
Lecture Notes and Teaching Suggestions
2
Key Facts (and Associated Questions)
3
as Discussion Points
Questions to Consider (End of Chapter)
7
Actions and Exercises
8
Suggested Readings
9
Suggested Videos
9
Suggested Test Questions
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Chapter Outline
1. Introduction and Overview
2. Historical Background
4. Legal Protections for Younger Workers
6. Education
8. Research on Employment Experiences of Younger Workers
10. Recommendations for Organizations
12. Key Terms
14. Actions and Exercises
Chapter Objectives
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Chapter 13: Age
After completing this chapter, readers should understand age as an aspect of diversity in
organizations. Specifically, they should be able to:
define ageism and age stereotyping and discuss their meaning for older and younger
workers.
explain why younger workers as well as older workers should be included in
conceptualizations of age as an aspect of diversity.
Lecture Notes and Teaching Suggestions
This chapter considers age an aspect of diversity. Age discrimination is prohibited by the
Age Discrimination in Employment Act (ADEA) which prohibits employment-related
discrimination against employees and job applicants who are at least 40 years of age. The
ADEA does not prohibit discrimination against workers younger than 40; recent court
decisions have reaffirmed the focus of the ADEA on older workers.
Age diversity is not only increasingly important as older people work for a longer period
and pursue employment after retirement, it is also relevant to younger workers. Although
age discrimination against younger workers is not prohibited by law, younger age diversity
The instructor should emphasize that stereotypes about the competence of older workers,
their willingness and ability to be trained, and their nearness to retirement work to the
disadvantage of older workers and the organizations in which they are employed (or seeking
employment). Older women have greater disadvantages and face more discrimination than
the older men do.
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Chapter 13: Age
Key Facts (and Associated Questions)
Questions following each “Key Fact” are helpful in stimulating class discussion. (Selected
key facts include discussion points in this Instructors’ Manual. Instructors may choose
different questions to emphasize a particular key fact depending on the needs/interests of
both the students and instructors). Instructors could have students formulate questions of
their own which are relevant to the key facts and use them for class discussion.
For the first time in history, there are four generations in the workforce.
Question: Do these four generations have different work values. If so, what are the
differences?
The four generations in the workforce are traditionalists, baby-boomers, Generation
X, and Millennials. Many organizations are providing training and mentoring
Despite differences, some researchers have found many similarities in work attitudes
among the generations.
Question: What are the causes of such differences or similarities in work attitudes?
Differences in attitudes might be due to the following: life cycle effects, period
Younger workers are more diverse in racial and ethnic background than ever before.
Question: Since younger workers are more diverse, does it prevent organizations from
recruiting them?
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Chapter 13: Age
Students’ answers will vary. Managing a diverse workforce might be a challenge for a
Older people are staying in or returning to the workforce at higher rates than ever.
Question: What would be the leading cause for older people to return to the
workforce?
Students’ answers will vary. Along with the psychological benefits of work, personal
At least 20% of the population in Germany, Italy, and Japan is over 65, as are 15% of
the population in Canada, France, Spain, and the United Kingdom.
Question: What are the consequences of the increasing population of old people?
There might be several consequences of such an increase. If the majority of the
nation’s population include old people, then the nation might have to give equal
Although older workers are widely perceived to perform at lower levels than younger
workers, this perception is not supported by research.
Question: Why is this such a common perception if it is untrue?
Older workers are less likely to be laid off but it takes them longer to obtain another
job than younger workers.
Question: Why does it take longer for older workers to find a job after being laid off?
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Chapter 13: Age
There is a misperception that older workers can find jobs more quickly because they
Discrimination and stereotypes on the basis of age affect older and younger workers,
organizations, and society.
Question: How do stereotypes differ for these two groups?
Younger workers are often viewed as more desirable than older workers. On the other
hand, younger workers may be viewed as lazy, irresponsible, and not dependable.
Selected Items for Instructors’ Consideration as Discussion
Points
1. International Feature 13.2: B&Q Hardware Stores Find Hiring Older Workers
Profitable
This feature discusses B&Q Hardware’s successful strategy of hiring older workers in the
United Kingdom. B&Q started its age diversity efforts, deciding to try hiring older workers
to help address problems it was having with recruitment and turnover. A two-year
performance review of B&Q’s Macclesfield store, which was purposely staffed entirely by
people who were at least 50 years old, was significantly higher than that of other stores.
B&Q has taken several steps to increase employment of older workers. This has resulted in
higher profits, lower turnover and absenteeism, and higher customer satisfaction.
Questions to Consider:
1. Given the experience of B&Q with targeted hiring of workers over 50, why don’t
more companies experiencing similar problems with turnover and absenteeism use a
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Chapter 13: Age
similar hiring strategy?
2. This chapter has focused on the need to avoid age bias and discrimination against both
younger and older workers.
a. Given B&Q’s success with targeted hiring of workers over 50, what steps could
be taken to ensure that younger workers who would also be good workers are
not excluded?
b. What effect might having a mix of workers over 50 along with workers in the
18 to 24 age group have on overall turnover, absenteeism, shortage, and
customer satisfaction?
A mixture of workers would probably result in the best of both worlds. Younger
c. What are some specific steps that an organization might use to best capitalize on
a mixed-age employee base?
2. Organizational Feature 13.1: L’Oréal
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Chapter 13: Age
This feature provides two different pictures of L’Oréal and diversity. In a case brought
Questions to Consider:
1. What factors may explain the apparent contradiction between the EEOC litigation and
the Diversity Business Practices Global Leadership Award received by L’Oréal?
It is difficult for an organization to control behaviors of each employee. Joyce Head,
the senior director of L’Oréal, was a good performer. It appears that a newly hired
2a. If the award, DBP, and the EEOC’s charges are legitimate, what factors might explain
the apparent disconnect between L’Oréal’s overall values and the behavior of the
newly hired vice president of sales, who allegedly discriminated against Head? What
could L’Oréal have done in response to Head’s complaints that might have
circumvented the lawsuit?
The apparent disconnect could be explained by the failure to address Head’s
2b. Many companies are recognized for positive diversity efforts while at the same time
being charged with discrimination or harassment. What recommendations would you
make to help companies deal with these contradictions, both internally with
employees and externally with the media and constituents? Since simply ruling out
organizations as potential employers on the basis of lawsuits or bad press is not
reasonable, what recommendations would you make to individuals when sorting out
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Chapter 13: Age
in which organizations to seek employment, given contradictions such as these?
Companies should make concerted efforts to deal with contradictions such as these.
3. As populations age, what are some specific ways in which organizations such as
L’Oréal might better serve older customers?
3. Table 13.5: Relationships between Key Diversity Issues and Career Outcomes for
Young Workers
This table presents negative career related outcomes that result from harassment,
discrimination, and gender role socialization. The discussion of different diversity concerns
and the related career outcomes given in the table provides examples of the long-term
negative outcomes of common experiences for many younger (and older) people at work.
Questions to Consider (End of Chapter)
1. What possible effects could a large proportion of people aged 45 to 64 and a smaller
proportion of people under 45 in the current workforce have on organizations’ ability
to attract and retain a competent and motivated workforce? How might discrimination
against younger and older workers combined affect employers, given the shifting age
distribution?
If an organization devalues older workers, having fewer younger workers in the
2. In addition to the suggestions provided in this chapter, what other things might
organizations do to counter employees’ age-based stereotypes?
3. How might the lack of broad federal legislation prohibiting age discrimination against
younger workers contribute to their experiences of discrimination and harassment at
work?
4. Marny Midkiff’s programming chief at the Weather Channel reportedly stood by a
diversity poster as he made disparaging age- and gender-related comments about the
appearance of women anchors. What signal does this send about the genuineness of
the Weather Channel’s commitment to diversity?
Actions and Exercises
1. Conduct an investigation of age-related employment experiences of your family and
friends. Is there evidence of younger or older age favoritism or discrimination, or
both? Explain.
2a. Conduct an informal census of employees in several places: casual restaurant, bank,
department store, university, or other locations where many employees are visible.
Document the number of older and younger employees and the positions they appear
to hold. Estimate the ages of each person. How do your data fit with what you have
read in this chapter? What conclusions did you reach?
Students’ answers will vary.
2b. Choose two nights to watch television for thirty minutes to one hour each. Document
the type of program, commercials, and the numbers of older and younger characters
by sex on the programs and commercials.
Students’ answers will vary.
2c. What similarities and differences are apparent between the people in questions 2a and
2b?
Students’ answers will vary.
3. Conduct research to see what, if any, additional legislation has been passed regarding
younger age discrimination in the United States and other countries.
Suggested Readings
The instructor should preview readings for appropriateness to the specific levels, classes,
and students.
Cappelli, P. & Novelli, B. (2010). Managing the Older Worker: How to Prepare for the
New Organizational Order. Boston, MA: Harvard Business Review Press.
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Chapter 13: Age
Gregory, R. F. (2001). Age Discrimination in the American Workplace: Old at a Young
Suggested Videos
This ABC News video “Age and Attitudes” shows several scenarios of older versus
younger “applicants” and their experiences when applying for jobs. In two cases, paired
women had very different experiences, with the younger women being preferred in each
case, although the older women were more qualified. Another scene depicts one man,
dressed and professionally made-up to appear younger versus older, who had very different
experiences as the younger versus the older applicant.
Suggested Test Questions
1. Discuss the provisions of the Age Discrimination in Employment Act.
2. What possible effects could a large proportion of people aged 45 to 64 and a smaller
proportion of people under 45 in the current workforce have on an organizations’
ability to attract and retain a competent and motivated workforce? How might
3. Discuss the experiences of younger workers with sexual harassment? What factors
might curb sexual harassment of younger workers?
4. Why is “age diversity” an issue for everyone?