Case 12-33 (45 minutes)
1. Yes, milling of flour should be discontinued if the price remains at $625,
but not for the reason given by the sales manager. The reason it should
be discontinued is that the
added
contribution margin that can be
obtained from milling a ton of cracked wheat into flour is
less
than the
contribution margin that can be obtained from using the milling capacity
to produce another ton of cracked wheat and selling it as cereal. The
analysis is:
Therefore, the company makes more money using its milling capacity to
produce cracked wheat than flour.
2. Because the demand for the two products is unlimited and both require
the same amount of milling time, the company should process the
cracked wheat into flour only if the contribution margin for flour is at
least as large as the contribution margin for cracked wheat. In algebraic