Lussier, Management Fundamentals, 7e
© 2017, SAGE Publications
Answers to Case Questions
Chapter 11: Motivating For High
Perfomance
Clif Bar
1. How does Herzberg’s two-factor theory apply to Clif Bar & Company’s employee engagement and
motivation techniques? Name the case’s extrinsic and intrinsic factors.
Clif Bar & Company understands that employees cannot be satisfied (only dissatisfied) on maintenance
2. Does Vroom’s expectancy theory support Clif Bar & Company’s policies? Why or why not?
It does not. Even though objectives are not described in the case, it is difficult to apply expectancy
3. Are Clif Bar & Company’s methods sustainable, long-term motivators for its employees? Be sure to
use theory from the chapter to support your answer.
Answers will vary. An example, from a two-factor theory standpoint, job enrichment and
4. Drawing from your experiences and preferences, would perks and fringe benefits similar to those
that Clif Bar offer be an effective motivator for you? Would the company’s development and job
enrichment opportunities be a motivator for you? Why or why not?
5. What types of organizations can Clif Bar’s engagement and motivation techniques be applied in? In
what organizations won’t they work in? Why or why not?
Answers will vary. Students may mention that it depends on the size of the company, the industry it
6. How does organizational culture apply to the case? (Chapter 2)
Lussier, Management Fundamentals, 7e
© 2017, SAGE Publications
The strong, rewarding relationship that employees have with Clif Bar helps foster the organizational
7. Which of the four grand strategies is Clif Bar & Company utilizing? Search online to find current
information on the company’s business decisions to inform your answer. (Chapter 5)
The information on the case could imply the firm is using a growth strategy due to its 20% compound
8. In what ways does human resource management support Clif Bar’s employee engagement
techniques? (Chapter 9)
Clif Bar hires employees that fit the culture and values of the firm. From this perspective, HR managers