CHAPTER 10
DESIGNING ADAPTIVE ORGANIZATIONS
CHAPTER OUTLINE
What Are Your Leadership Beliefs?
I. Organizing the Vertical Structure
A. Work Specialization
B. Chain of Command
New Manager Self-Test: Delegation
C. Matrix Approach
D. Team Approach
E. The Virtual Network Approach
III. Organizing for Horizontal Coordination
B. Structure Fits the Technology
ANNOTATED LEARNING OBJECTIVES
After studying this chapter, students should be able to:
1. Discuss the fundamental characteristics of organizing, including such concepts as work
specialization, chain of command, span of management, and centralization versus
decentralization.
Organizing is the deployment of organizational resources to achieve strategic goals. Organizing
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2. Describe functional and divisional approaches to structure.
Functional structure is the grouping of positions into departments based on similar skills,
expertise, work activities, and resource use. A functional structure can be thought of as
departmentalization by organizational resources because each type of functional activity such as
3. Explain the matrix approach to structure and its application to both domestic and
international organizations.
The matrix structure uses functional and divisional structures simultaneously in the same part of
the organization. The matrix structure has dual lines of authority. The functional hierarchy of
authority runs vertically, and the divisional hierarchy of authority runs horizontally. The matrix
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4. Describe the contemporary team and virtual network structures and why they are being
adopted by organizations.
The implementation of team concepts has been a widespread trend in departmentalization. The
vertical chain of command is a powerful means of control, but moving decisions through the
5. Explain why organizations need coordination across departments and hierarchical levels,
and describe mechanisms for achieving coordination.
Coordination refers to the quality of collaboration across departments. It is required whether
there is a functional, divisional, or team structure. Coordination problems are amplified in the
global arena, because units differ not only by goals and work activities but by distance, time,
6. Identify how structure can be used to achieve an organization’s strategic goals.
Structure depends on a variety of contingencies. The right structure is “designed to fit” the
contingency factors of strategy, environment, and technology. These three areas are changing
for organizations, creating a need for stronger horizontal coordination. Two strategies proposed
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7. Define production technology and explain how it influences organization structure.
Technology includes the knowledge, tools, techniques, and activities used to transform
organizational inputs into outputs. Joan Woodward described three types of manufacturing
technology.
a. Small-batch and unit production. Small-batch production firms produce goods in
batches of one or a few product products designed to customer specification. Examples
Service organizations include consulting companies, law firms, brokerage houses, airlines,
hotels, advertising companies, amusement parks, and educational organizations. Service
technology also characterizes departments such as legal, human resources, finance, and market
research in large corporations. Service technology involves:
intangible outputservices are perishable and, unlike physical products, cannot be stored
LECTURE OUTLINE
WHAT ARE YOUR LEADERSHIP BELIEFS?
The fit between a new manager and the organization is often based on personal beliefs about the
role of leaders. Things work best when organization design matches a new manager’s beliefs
about his or her leadership role. This exercise helps students identify whether their leadership
beliefs are primarily position based or nonhierarchical.
I. ORGANIZING THE VERTICAL STRUCTURE Exhibit 10.1
Organizing is the deployment of organizational resources to achieve strategic goals.
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Organization structure refers to:
Formal tasks assigned to individuals and departments;
The organization chart is the visual representation of an organization’s structure that portrays
the characteristics of vertical structure. It delineates the chain of command, indicates
departmental tasks and how they fit together, and provides order and logic for the organization.
There are several important features of the vertical structure
A. Work Specialization
1. A fundamental principle is that work can be performed more efficiently if employees
2. Organizations are moving away from this principle because too much specialization
B. Chain of Command
1. The chain of command is an unbroken line of authority that links all persons in an
organization and shows who reports to whom. It is associated with two underlying
2. Authority, Responsibility, and Delegation
a. The chain of command illustrates the authority structure of the organization.
Authority is the formal and legitimate right of a manager to make decisions, issue
orders, and allocate resources to achieve organizational outcomes. Authority is
distinguished by three characteristics.
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b. Responsibility is the duty to perform the task or activity an employee has been
assigned. Managers are assigned the authority commensurate with responsibility.
Discussion Question #1: Sandra Holt, manager of Electronics Assembly, asked Hector Cruz, her
senior technician, to handle things in the department while Sandra worked on the budget. She
needed peace and quiet for at least a week to complete her figures. After ten days, Sandra
discovered that Hector had hired a senior secretary, not realizing that Sandra had promised
interviews to two other people. Evaluate Sandra’s approach to delegation.
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3. Line and Staff Authority
a. Line departments perform tasks that reflect the organization’s primary goal and
mission. In a software company, line departments make and sell the product.
C. Span of Management Exhibit 10.2
1. The span of management, or span of control, is the number of employees reporting
to a supervisor. This characteristic of structure determines how closely a supervisor
can monitor subordinates.
2. Factors that determine the span of management include:
a. Work performed by subordinates is stable and routine.
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d. Subordinates are trained and need little direction in performing tasks.
3. The average span of control used in an organization determines whether the structure
is tall or flat. A tall structure has an overall narrow span of management and more
D. Centralization and Decentralization
1. Centralization and decentralization pertain to the hierarchical level at which decisions
are made. Centralization means that decision authority is located near the top of the
organization. With decentralization, decision authority is pushed down the chain of
command to lower organization levels. The trend is toward decentralization, which
uses workers’ skills, relieves top managers, has well-informed people make decisions,
Discussion Question #8: Experts say that organizations are becoming increasingly
decentralized, with authority, decision-making responsibility, and accountability being pushed
farther down into the organization. How will this trend affect what will be asked of you as a new
manager?
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II. DEPARTMENTALIZATION Exhibit 10.3
Departmentalization is the basis for grouping individuals into departments and departments
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into the total organization. Managers make choices about how to use the chain of command to
group people together to perform their work. Five approaches to structural design reflect
different uses of the chain of command in departmentalization.
A. Vertical Functional Approach Exhibit 10.4
1. What It Is
a. Functional structure is the grouping of positions into departments based on
2. How It Works
a. The major departments under the president are groupings of similar expertise and
resources, such as accounting, human resources, production, and marketing. Each
Discussion Question #3: An organizational consultant was heard to say, “Some aspect of
functional structure appears in every organization.” Do you agree? Explain.
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B. Divisional Approach
1. What It Is
a. The divisional structure occurs when departments are grouped together based on
organizational outputs. Diverse departments are brought together to produce a
2. How It Works
a. Divisions are created as self-contained units with separate functional departments
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3. Geographic- or Customer-Based Divisions Exhibit 10.5
a. Grouping company activities by geographic region or customer group is an
Discussion Question #4: Some people argue that the matrix structure should be adopted only as
a last resort because the dual chains of command can create more problems than they solve.
Discuss. Do you agree or disagree? Why?
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C. Matrix Approach Exhibit 10.6, Exhibit 10.7
1. What It Is
a. The matrix approach combines aspects of both functional and divisional
structures simultaneously in the same part of the organization. The matrix has
2. How It Works
a. The dual lines of authority make the matrix structure unique. The success of the
matrix structure depends on the abilities of people in key matrix roles.
Two-boss employees report to two supervisors simultaneously and must
Discussion Question #4: Some people argue that the matrix structure should be adopted only as
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a last resort because the dual chains of command can create more problems than they solve.
Discuss. Do you agree or disagree? Why?
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D. Team Approach
1. What It Is
a. The team approach is probably the most widespread trend in departmentalization.
2. How It Works
a. Cross-functional teams consist of employees from various functional
departments, responsible to meet as a team and resolve mutual problems. Team
members report to their functional departments, but also to the team. These teams
Discussion Question #2: How does relational coordination differ from teams and task forces?
Do you think relational coordination seems more valuable for a service technology or a
manufacturing technology? Explain your answer.
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E. The Virtual Network Approach
1. What It Is
a. The most recent approach to departmentalization extends the idea of horizontal
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coordination beyond the boundaries of the organization. Outsourcing, which
means farming out certain activities, has become a significant trend. Partnerships,
2. How It Works Exhibit 10.8
a. The organization may be viewed as a central hub surrounded by a network of
outsider specialists. Services such as accounting are outsourced to separate
organizations that are connected electronically to the central office. Networked
Discussion Question #5: What is the virtual network approach to structure? Is the use of
authority and responsibility different compared with other forms of departmentalization?
Explain.
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3. Virtual Network Advantages and Disadvantages Exhibit 10.9
a. The biggest advantages to a virtual network approach are flexibility and
competitiveness on a global scale. Organizations can benefit from a flexible
network approach that lets them shift resources and respond quickly. Flexibility
comes from the ability to hire whatever services are needed and to change a few
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focused and motivated, and coordinating activities so that everything functions as
c. Functional Approach
Grouping employees by common task permits efficient resource use and
economies of scale. Departments enhance in-depth skill specialization and
d. Divisional Approach
The organization is flexible and responsive to change because each unit is
small and tuned in to its environment. Concern for customer’s needs is high
e. Matrix Approach
The matrix can by highly effective in a complex, rapidly changing
environment in which flexibility and adaptability are important. Conflict and
f. Team Approach
The team approach eliminates barriers across departments, increases