Accounting Information Systems, 10e 3
DQ 10-4 What goals for the OE/S process (both operations process and information
process goals) would be more difficult to achieve with an enterprise system?
ANS. To answer this question, we might first summarize those goals that might be
easier to achieve with an enterprise system. For example:
• The integrated nature of the order fulfillment processes should reduce
processing delays and ensure timeliness of acknowledgements and shipments.
DQ 10-5 Describe how data mining and a CRM system might be used by any of the
managers depicted in Figure 10.1, a horizontal perspective of the OE/S process,
or in Figure 10.2, a vertical perspective of the OE/S process.
ANS. The following is a sample of the ways that data mining and a CRM system might
be used by the various decision makers depicted in the chapter:
• They may be used by the credit manager to make credit-granting decisions.
The systems can combine credit and sales histories with credit, sales, and bad
debt goals to recommend optimal credit limits.