194 ❖ Chapter 10/Externalities
6. a. It is efficient to have different amounts of pollution reduction at different firms because
the costs of reducing pollution differ across firms. If all firms were made to reduce
pollution by the same amount, the costs would be low at some firms and prohibitive at
others, imposing a greater burden overall.
7. a. At a price of $1.50, each Whovillian will consume 4 bottles of Zlurp. Each consumer’s
total willingness to pay is $14 (= $5 + $4 + $3 + $2). The total spent by each Whovillian
on Zlurp is $6 (= $1.50 4). Therefore, each consumer receives $8 in consumer surplus
(=$14 − $6).
d. The $1 tax raises the price of a bottle of Zlurp to $2.50. (The entire tax will be borne by
consumers because supply is perfectly elastic.) Each resident will purchase only 3 bottles at
the higher price and each consumer’s total willingness to pay is now $12 (= $5 + $4 + $3).
The private cost of the bottles for each resident is $7.50 (= $2.50 3). The external resident
8. a. The externality is noise pollution. Ringo’s consumption of rock and roll music affects
Luciano, but Ringo does not consider that in deciding how loud he plays his music.
b. The landlord could impose a rule that music could not be played above a certain decibel
level. This could be inefficient because there would be no harm done by Ringo playing
his music loud if Luciano is not home.
9. a. An improvement in the technology for controlling pollution would reduce the demand for
pollution rights, shifting the demand curve to the left. Figure 6 illustrates what would
happen if there were a corrective tax, while Figure 7 shows the impact if there were a