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Key Points
• Financing growth represents a common challenge for most small businesses.
• Selling a portion of a business either to other investors, in a public offering, or to a strategic buyer
represents common ways for small businesses to finance major expansion plans.
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Founded in 1999 as La Boulangerie, the business started as a store front with an oven in the back room. The
founder, Pascal Rigo who started baking in France at age seven, lived above that store for nine years. The first store
became a prototype for what was to become La Boulange Café & Bakery with nineteen sites across the San
Francisco bay area, with the business eventually sold to Starbucks in 2013.
In 2005, Rigo was able to expand the number of locations by partnering with Next World Group, a privately
held investment firm that provided much needed financing. The business was managed as a subsidiary of Bay
Bread Group, a holding company, which also operated the Bay Bread Company. The long-term business objective
was to take the La Boulange Café & Bakery nationwide. However, limited resources meant that the roll out would
take a long time.
With food current accounting for about 20 percent or $1.5 billion of the firm’s total annual revenue, Starbucks
looked at the acquisition as an opportunity to bring high-quality pastries and bread into its locations nationwide.
The acquisition provides an entrée into the casual restaurant industry, putting the firm potentially in direct
competition with the likes of Panera Bread Co. and its 1500 locations across the country. Starbuck’s believes that
the inclusion of La Boulange-branded French pastries, croissants, breads, and muffins will drive traffic and cause
Shell Game: STK Steakhouse Chain Goes Public
Through a Reverse Merger
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Case Study Objectives: To illustrate
• Some of the motivations for “going public,”
• The mechanics of reverse mergers, and
• Risks and rewards associated with reverse mergers.
Introduction
With growth slowed by limited resources, a robust stock market, and intensifying investor interest in high-end
restaurant dinning chains, One Group LLC, the owner of steakhouse chain STK faced a critical decision. Should